{"id":31628,"date":"2026-03-31T09:48:41","date_gmt":"2026-03-31T13:48:41","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/the-gruffalo-and-friends-lands-new-european-licensing-agents\/"},"modified":"2026-03-31T10:43:24","modified_gmt":"2026-03-31T14:43:24","slug":"the-gruffalo-and-friends-lands-new-european-licensing-agents","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/the-gruffalo-and-friends-lands-new-european-licensing-agents\/","title":{"rendered":"The Gruffalo and Friends Lands New European Licensing Agents"},"content":{"rendered":"<p>Magic Light Pictures has expanded the international licensing program for <em>The Gruffalo and Friends<\/em> brand with new agents in France, Spain and Portugal.<\/p>\n<p>The brand consultancy I Love Brands has been appointed licensing agent for France, while the consumer products agency Caravanserai has been tapped to represent the property across Spain and Portugal.<\/p>\n<p>A key initial focus will be building retail activity around the upcoming launch of the new book <em>Gruffalo Granny<\/em>, as well as appointing high-quality licensees that can deliver long-term brand presence.<\/p>\n<p>\u201cWe are delighted to begin new partnerships with Caravanserai and I Love Brands,\u201d said Aidan Taylor-Gooby, licensing director at Magic Light Pictures. \u201cThese strategic appointments represent an important step in expanding the international licensing footprint for <em>The Gruffalo<\/em>. With a major new book launching later this year and a successful, long-term U.K. licensing program, we see huge opportunities to grow consumer products activity across Europe. Both I Love Brands and Caravanserai bring strong expertise and established industry relationships in their respective markets.\u201d<\/p>\n<p>\u201c<em>The Gruffalo<\/em> is already a hugely loved and trusted property in France, and we see great potential to further develop the licensing programme across multiple product categories,\u201d commented Aude de la Villarmois, founder of I Love Brands. \u201cWe\u2019re excited to work with Magic Light Pictures to expand the brand\u2019s reach in the French market.\u201d<\/p>\n<p>\u201cThe launch of the new <em>Gruffalo<\/em> book is set to generate significant excitement in the market,\u201d said Guillem Rey, managing director of Caravanserai. \u201cWe are delighted to represent <em>The Gruffalo<\/em> in Spain and Portugal and look forward to building strong partnerships that will grow the brand\u2019s presence across licensing, retail and promotions.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Magic Light Pictures has expanded the international licensing program for The Gruffalo and Friends brand with new agents in France, Spain and Portugal.<\/p>\n","protected":false},"author":1412,"featured_media":31629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[4189,11173],"class_list":["post-31628","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-magic-light-pictures","tag-the-gruffalo-and-friends","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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