{"id":31611,"date":"2026-03-27T11:08:03","date_gmt":"2026-03-27T15:08:03","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/evan-shapiro-on-where-kids-are-today\/"},"modified":"2026-03-31T12:37:13","modified_gmt":"2026-03-31T16:37:13","slug":"evan-shapiro-on-where-kids-are-today","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/evan-shapiro-on-where-kids-are-today\/","title":{"rendered":"Evan Shapiro on Where Kids Are Today"},"content":{"rendered":"

Media cartographer Evan Shapiro, known for his Media Universe Map and essays in the Media War & Peace newsletters, joined the TV Kids Festival last month for a keynote session with TV Kids<\/em>\u2019 Anna Carugati. In the interview, transcribed in full below and available to watch on-demand\u00a0here<\/a>, Shapiro shared the latest information on how and where children watch content and offered producers and distributors advice on reaching kids and adapting to the changing landscape.<\/p>\n

\"***Image***\"TV KIDS:<\/strong>\u00a0Every year, for the past few years, you’ve made predictions about the media business, and you made one last year in which you said that YouTube would become the most-watched distributor on television, and it was spot on. Kids have been way ahead of the curve, haven\u2019t they? They migrated to YouTube long before the rest of us did. Talk to us a little bit about that migration.
\nSHAPIRO:\u00a0<\/strong>If you think about it\u2014I mean, my kids grew up a long time ago\u2014the television has been used as a babysitter over the years, also an educational device and an entertainment center. The big screen in the living room has traditionally been a way we raise our children. That converted from Nickelodeon and Disney Channel to DVDs to the internet now. The vast majority of kids\u2019 viewing in the home happens on either YouTube or Netflix. You include Prime Video and that\u2019s pretty much the whole picture. Yes, there\u2019s other areas\u2014PBS KIDS, etc.\u2014but that\u2019s where the majority of the viewership is happening.\u00a0Bluey<\/em>\u00a0is the most streamed show in the world and the most streamed kids\u2019 show. So, they have always been looking to other platforms. And yes, YouTube is now the biggest kids\u2019 channel in the world, in addition to being the biggest television channel in the United States. [Kids] led the charge there, but now the fastest growing audience for YouTube on television is people over 50. What happens is that generations tend to age. I don\u2019t think we\u2019ve ever seen one that hasn\u2019t. So, as millennials and then Gen Zers and now Gen A turn 45 and 31 and 16, their habits are now educating the population writ large because they\u2019re the majority of people. They\u2019re 58 percent of the United States. 70 percent of the world\u2019s population are millennials, Gen Zers, Gen A and now they\u2019ll be Gen B. Their habits are just becoming the norm.<\/p>\n

TV KIDS:<\/strong>\u00a0In addition to watching programming online, kids are also playing games and other activities. What are they doing and on what platforms?
\nSHAPIRO:<\/strong>\u00a0The gaming universe is pretty diverse. You have to remember that one of the biggest use cases in gaming is mobile. If you ever see a kid with a phone in their hands, a lot of times they\u2019re texting or on social media, but oftentimes, they\u2019re playing a game. And they\u2019re not just [playing]\u00a0Candy Crush<\/em>, but\u00a0Candy Crush<\/em>\u00a0is a big one.\u00a0Angry Birds<\/em>\u00a0is another one. A bunch of mobile, app-driven games are really, really popular. Mobile is the majority use case for all gaming. So, that\u2019s going to be true for kids as well. Then, when you look at where else they\u2019re spending their time, they\u2019re in what\u2019s called \u201clive play\u201d mode on Roblox, Minecraft or, when they get older, hopefully, Fortnite, PUBG and others. FIFA, you don\u2019t really download FIFA and play it\u00a0 like we used to for a session. It\u2019s a live play interface with people from all over the planet. So, they\u2019re a marriage of gaming and world-building and social media at the same time. That\u2019s where a lot of the time is being spent.<\/p>\n

What\u2019s interesting about gaming is that it also influences video viewing and audio listening. But when you look at some of the most popular video channels for kids on YouTube, they are gaming channels\u2014channels where people watch other people play games, either in on-demand sessions or very often in live streams.<\/p>\n

TV KIDS:<\/strong>\u00a0You mentioned your kids are older, so are mine. They\u2019re grown-ups now. It was hard enough for us, I\u2019m sure, to limit screen time. I can\u2019t imagine what parents go through today.
\nSHAPIRO:<\/strong>\u00a0What\u2019s interesting is we\u00a0didn\u2019t<\/em>\u00a0limit screen time. We actually encouraged screen time, but we co-viewed. That was a big part of it. What is happening now is co-viewing is becoming [big again].\u00a0Bluey<\/em>\u00a0is huge. It\u2019s not a hit because of kids watching it. It\u2019s a hit because of the co-viewing.\u00a0CoComelon<\/em>\u00a0less so, to be honest with you. And then when you look at things that are popular on these kids\u2019 channels, a lot of them are learning and educational, and that\u2019s a lot of co-viewing too.<\/p>\n

TV KIDS:<\/strong>\u00a0Talking about this big universe, in today\u2019s market, what challenges do producers\/distributors face when launching a new show? What advice do you have so that they can get a child to sample their show?
\nSHAPIRO:<\/strong>\u00a0The kids\u2019 television production market is in a hard time. A lot of the economics around kids\u2019 programming over the last two decades\u2014let\u2019s go back to the \u201980s and \u201990s\u2014was advertising. And then advertising was pulled out of all kids\u2019 programming, pretty much everywhere in the world. You can do it, but it\u2019s very difficult and not everybody\u00a0can<\/em>\u00a0do it. There\u2019s a limit there. So, especially for kids\u2019 programming, you have to understand what the business model of the intellectual property is. It isn\u2019t just a TV show. It also has to be merchandise. You have to have a live entertainment idea. Not so much that you have to go to all of them all at once at the start, but you only want to invest time in properties that can traverse a number of different platforms because that\u2019s the audience you\u2019re going after. That\u2019s how they spend their money.<\/p>\n

Then, I would take the least expensive route to finding out whether the audience likes what I\u2019m making or not. In doing so, you build community. The biggest change in the industry is that the buyers are now the audience, not the gatekeepers. The gatekeepers are in big trouble, and if you\u2019re waiting to get the money you need to make your project from the gatekeepers, you will be screwed, unless you\u2019re Disney, unless you are a big brand already. But if you\u2019re an unknown person\u2014look, I know people and I couldn\u2019t sell stuff. So, unless you\u2019re a Ryan Murphy or a Shonda Rhimes, it\u2019s going to be very difficult to sell [stuff]. There are fewer shows being made, dramatically in the kids\u2019 space\u201430 percent down from a couple years ago. 30 percent! So, this is a market that is shrinking. Except that it\u2019s not. There\u2019s more kids\u2019 content. I can show you the top 100 kids\u2019 channels on YouTube. They\u2019re massive. And, by the way, the streamers will spend $4.5 billion on kids\u2019 programming this year. The studios will generate around $4 billion in revenue off of that. So, there is a real vibrant market out there, but you have to understand how to build an audience, how to take what you want to make, turn it into a universe, attract an audience to it and then monetize that audience. It seems obvious those are the steps, but those are the steps. And if you\u2019re waiting around for an alien to land and teach you how to do it, good luck.<\/p>\n

TV KIDS:<\/strong>\u00a0So, how do producers and distributors need to change their view of the market in order to improve their business? Are a lot of people still thinking, \u201cOh, it\u2019s going to go back to the way it was,\u201d and maybe that\u2019s what\u2019s harming them? What are they having a hard time seeing?
\nSHAPIRO:<\/strong>\u00a0I would say have them watch the podcast I did with World of Wonder. If you look at what Randy Barbato and Fenton Bailey have done at World of Wonder over 30-plus years, they are the creators of\u00a0RuPaul\u2019s Drag Race<\/em>. They own the rights to\u00a0RuPaul\u2019s Drag Race<\/em>. They have a direct-to-consumer streaming service that features a lot of\u00a0RuPaul\u2019s Drag Race\u00a0<\/em>and the 18 other\u00a0Drag Races<\/em>\u00a0they\u2019ve done around planet Earth. They built that by being in direct relationships with their consumers, not through VH1 or [Logo TV]. They have this direct relationship with their customers. It\u2019s not the only part of their business. They sell a lot of television shows. But a good deal of the revenue and a good deal of what they do is direct-to-consumer. They just greenlit a show with Alan Cumming for their own service. They didn\u2019t go try to sell it, they greenlit it. They\u2019re greenlighting a documentary. They do a lot of social action content, especially in the queer community. They greenlight these films and their stuff themselves. Sometimes they wind up selling them, sometimes they don\u2019t. But they have an economic engine that\u2019s always on. It\u2019s always producing revenue while they sleep. And what they\u2019ll tell you is their churn rate is one of the lowest out there. They have a 96 percent retention rate of their audience year over year over year, which is unheard of. And it shows you where we\u2019re going. Except they started doing that 20 years ago. So, this is not a new idea. It\u2019s just now YouTube is involved. And then you\u2019ll hear from the creators, the producers or the studios, whomever, \u201cWell, the advertising alone doesn\u2019t pay for the whole initiative.\u201d One, it can, if you know how to sell it properly, and two, no, it\u2019s not going to be the only thing you do, but [for] audience reach and as a spoke in the hub of your intellectual property in addition to all these other areas, you\u2019re going to need it. You have no choice. YouTube is on TV today. Instagram and TikTok are coming to TV. But regardless of whether or not they\u2019re on which device, you need to be there with your product.<\/p>\n

TV KIDS:<\/strong>\u00a0I\u2019m also hearing from some producers that once they\u2019ve finished developing, before fully greenlighting to series, they\u2019ll put out a little sample on one of the social media sites or YouTube to see if it can start to create a community to help build an audience.
\nSHAPIRO:<\/strong>\u00a0I would say also, if you keep going down that track, if you start, instead of a short with a plot, you start with a character and have that character. Now, you\u2019re just talking about shooting on a phone as if a character might, doing their own channel. You can happen upon some really interesting filmmaking. You have an always-on channel, as opposed to dropping it into the sea and seeing what happens.<\/p>\n

TV KIDS:<\/strong>\u00a0You mentioned AI before. It\u2019s scaring the bejesus out of a lot of people, but I think it also has the potential to reduce costs. What are you seeing as to how AI is impacting the kids\u2019 content business?
\nSHAPIRO:<\/strong>\u00a0I think it depends on who you\u2019re asking. In the case of YouTube and Google, it\u2019s improving discovery, it\u2019s improving time on platform, it\u2019s improving CPMs. For the artists, it depends on who you\u2019re talking to, but I think writ large, used correctly, it will save costs on things like animation and set-building and a whole bunch of world-building things. But those costs have been coming down dramatically over the years. Unreal Engine is not a new thing. Lucasfilm has been shooting with Unreal Engine for a decade now. But I do think it will help the studios lower costs. Most importantly, I think it\u2019s going to help discoverability and personalization in particular. Those things are intrinsically tied together. It now takes the average consumer 20 minutes to find something to watch on streaming. So, that needs to be fixed, and AI is the perfect thing to fix that.<\/p>\n

On the independent creator or the independent studio and producer side of things, it\u2019s going to help those studios save some money, but it\u2019s more importantly going to help them level up to the big studio level in production value at a fraction of the cost. So, no jobs are going to be lost. It\u2019s just that there\u2019s going to be more made, or fewer people on every film, but more films will also be made at a different quality. And it\u2019ll help you test and learn on TikTok and Instagram before you are ready to invest. It\u2019ll help you raise the money. So, I think it\u2019s going to be a big boon for the independent filmmaker and the independent artist out there on many different levels\u2014managing a tour, dealing with tracking your distribution rights for a film that you\u2019ve syndicated across AVOD and FAST. Those things are going to improve dramatically. It won\u2019t be recognizable.<\/p>\n

The difference though\u2014just a side note here\u2014is you\u2019re not probably going to be buying that AI directly from the AI creator. You\u2019re going to be getting it in a bundle from Adobe, Microsoft, Apple, Google or Meta. We\u2019re in a hype bubble now around AI, and both the fears and the hopes of it are dramatically overdramatized, which has created a swirl of nobody knows what\u2019s true. There\u2019s a moment that\u2019s going to come where everybody understands what the truth is, and the bubble is going to deflate or pop. We should all be prepared for that, but AI is going to be in all of our technology and all of our art. To be honest with you, it\u2019s going to be unavoidable, even if it\u2019s just how the audience finds you. It\u2019s going to be present. Embracing it and understanding what it is and what it isn\u2019t is the most important thing anybody [reading] this can do. Go explore it, go find out. I wrote a whole piece on AI on my Substack\u00a0Media War & Peace<\/em>.<\/p>\n

TV KIDS:<\/strong>\u00a0The kids\u2019 content business has been extremely challenged, as we\u2019ve been talking about. As you look out to the next 12 months, what challenges remain? Are there reasons for optimism?
\nSHAPIRO:<\/strong>\u00a0What frustrates me about the kids’ business most is that the challenges are fixable with the reason I\u2019m optimistic. And yet I can\u2019t get the ends of those two things to meet. I talk a lot about YouTube, but I also talk about other social media too. I talk about YouTube most because it\u2019s on TV now. The others are coming. But I also believe that creators are facing the same challenges that studios are because they want to become studios and studios are facing the same challenge as the creators are because they want to become creators. So, there are tools and places where we can all be meeting up. To me, Patreon is a perfect utopia of how there\u2019s an opportunity for creators and big tech to work together. But to me, when you look at Unilever moving 50 percent of their budget into influencer and creator marketing, there\u2019s going to be great economics to being an independent content producer on a moving forward basis. You just have to understand, you have to sit down and build them for your community and the art you want to make. I see both end points. I wish that I could get them closer together. I try to do that on my Substack and on our great podcast. Marion Ranchet also has a great newsletter that she writes,\u00a0Streaming Made Easy<\/em>. Alan Wolk of TVREV writes a great deal about this. There are a ton of really good Substack writers out there who are in the non-D movement, in particular for filmmakers, but there\u2019s also kids\u2019 stuff as well. So, go explore. Go look around. There are answers out there. There\u2019s not only one answer. You\u2019re going to have to build it specifically for your enterprise, but the answers are out there.<\/p>\n

TV KIDS:<\/strong>\u00a0I remember a few years ago at MIPTV, your presentation, \u201cYes, and…\u201d Let\u2019s be open to all things that we might not have thought about before.
\nSHAPIRO:<\/strong>\u00a0That\u2019s exactly right. And especially if you\u2019re an independent filmmaker, you\u2019re going to have to partner with some element of people out there. It\u2019s always been true. And, by the way, it\u2019s always been hard to distribute independent kids\u2019 content. So, go where the audience is, and they are on these social platforms first. That\u2019s the first place they go in the morning. It\u2019s the last place before they go to bed.<\/p>\n","protected":false},"excerpt":{"rendered":"

During last month\u2019s TV Kids Festival, media cartographer Evan Shapiro shared the latest information on how and where children watch content and offered producers and distributors advice on reaching kids and adapting to the changing landscape.<\/p>\n","protected":false},"author":289,"featured_media":31612,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[15,21],"tags":[7475],"class_list":["post-31611","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-interviews","category-top-stories","tag-evan-shapiro","pmpro-has-access"],"yoast_head":"\nEvan Shapiro on Where Kids Are Today - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/evan-shapiro-on-where-kids-are-today\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Evan Shapiro on Where Kids Are Today - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"During last month\u2019s TV Kids Festival, media cartographer Evan Shapiro shared the latest information on how and where children watch content and offered producers and distributors advice on reaching kids and adapting to the changing landscape.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/evan-shapiro-on-where-kids-are-today\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-27T15:08:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-31T16:37:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2026\/03\/Evan-Shapiro.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anna Carugati\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Carugati\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/evan-shapiro-on-where-kids-are-today\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/evan-shapiro-on-where-kids-are-today\/\",\"name\":\"Evan Shapiro on Where Kids Are Today - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2026-03-27T15:08:03+00:00\",\"dateModified\":\"2026-03-31T16:37:13+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/29356fdd67fb1b454e7b8e3d34042925\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/evan-shapiro-on-where-kids-are-today\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/evan-shapiro-on-where-kids-are-today\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/evan-shapiro-on-where-kids-are-today\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Evan Shapiro on Where Kids Are Today\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/29356fdd67fb1b454e7b8e3d34042925\",\"name\":\"Anna Carugati\",\"description\":\"Anna Carugati is editor at large at World Screen.\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/author\/acarugatiworldscreen-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Evan Shapiro on Where Kids Are Today - TVKIDS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvkids\/evan-shapiro-on-where-kids-are-today\/","og_locale":"en_US","og_type":"article","og_title":"Evan Shapiro on Where Kids Are Today - TVKIDS","og_description":"During last month\u2019s TV Kids Festival, media cartographer Evan Shapiro shared the latest information on how and where children watch content and offered producers and distributors advice on reaching kids and adapting to the changing landscape.","og_url":"https:\/\/worldscreen.com\/tvkids\/evan-shapiro-on-where-kids-are-today\/","og_site_name":"TVKIDS","article_published_time":"2026-03-27T15:08:03+00:00","article_modified_time":"2026-03-31T16:37:13+00:00","og_image":[{"width":640,"height":425,"url":"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2026\/03\/Evan-Shapiro.jpg","type":"image\/jpeg"}],"author":"Anna Carugati","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Anna Carugati","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvkids\/evan-shapiro-on-where-kids-are-today\/","url":"https:\/\/worldscreen.com\/tvkids\/evan-shapiro-on-where-kids-are-today\/","name":"Evan Shapiro on Where Kids Are Today - TVKIDS","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvkids\/#website"},"datePublished":"2026-03-27T15:08:03+00:00","dateModified":"2026-03-31T16:37:13+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/29356fdd67fb1b454e7b8e3d34042925"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvkids\/evan-shapiro-on-where-kids-are-today\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvkids\/evan-shapiro-on-where-kids-are-today\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvkids\/evan-shapiro-on-where-kids-are-today\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvkids\/"},{"@type":"ListItem","position":2,"name":"Evan Shapiro on Where Kids Are Today"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvkids\/#website","url":"https:\/\/worldscreen.com\/tvkids\/","name":"TVKIDS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/29356fdd67fb1b454e7b8e3d34042925","name":"Anna Carugati","description":"Anna Carugati is editor at large at World Screen.","url":"https:\/\/worldscreen.com\/tvkids\/author\/acarugatiworldscreen-com\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/31611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/users\/289"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/comments?post=31611"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/31611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media\/31612"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media?parent=31611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/categories?post=31611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/tags?post=31611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}