{"id":31566,"date":"2026-03-19T11:00:13","date_gmt":"2026-03-19T15:00:13","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/preschool-becomes-netflixs-most-contested-category\/"},"modified":"2026-03-19T11:01:31","modified_gmt":"2026-03-19T15:01:31","slug":"preschool-becomes-netflixs-most-contested-category","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/preschool-becomes-netflixs-most-contested-category\/","title":{"rendered":"Preschool Becomes Netflix\u2019s Most Contested Category"},"content":{"rendered":"<p>Preschool has become Netflix\u2019s most hotly contested category, according to media consultant Emily Horgan\u2019s latest Netflix Kids Content Performance Report, with <em>PAW Patrol<\/em> claiming number one in the second half of 2025, but <em>Gabby\u2019s Dollhouse<\/em> remaining dominant across the full year.<\/p>\n<p>In the second half of the year, following <em>PAW Patrol<\/em>\u2019s Netflix U.S. debut, the hit show garnered 344 million hours viewed. <em>Gabby\u2019s Dollhouse<\/em> reached more than 600 million hours viewed across the full year and landed in the second spot on the list for H2 2025. <em>Peppa Pig<\/em> followed.<\/p>\n<p><em>Ms. Rachel<\/em> landed in the fourth spot on the list, the highest ranking achieved by a new kids\u2019 series within its first year on Netflix. <em>Mark Rober\u2019s CrunchLabs<\/em> also made a strong debut, highlighting the potential for YouTube creators to find large audiences on Netflix.<\/p>\n<p><em>Sesame Street<\/em> arrived on the platform in November through a first-of-its-kind partnership with PBS. The initial rollout, consisting of just four new episodes, delivered 6 million views.<\/p>\n<p><em>CoComelon<\/em> continued to decline, falling by 30 percent. The IP is set to move to Disney+ in January 2027.<\/p>\n<p><em>SpongeBob SquarePants<\/em> dominated the comedy animation category with 143 million hours viewed, 40 percent ahead of its nearest competitor. It was the seventh most-watched kids\u2019 show in H2 2025.<\/p>\n<p><em>SpongeBob<\/em>, however, is owned by Paramount. Nearly one third of the most-watched kids\u2019 shows on Netflix in the second half of 2025 are owned by Paramount or Warner Bros. Discovery. Now that Paramount has won the bid to acquire WBD, it is unclear exactly how this will reshape the global windowing of these titles on Netflix. WBD\u2019s <em>Teen Titans Go!<\/em> garnered 98.2 million hours viewed in H2 2025, and WBD\u2019s <em>The Amazing World of Gumball<\/em> earned 92.3 million. The loss of those titles could strike a blow to Netflix.<\/p>\n<p>\u201cLast year, the kids\u2019 content story on Netflix became one of heated competition,\u201d Horgan said. \u201cWhat stands out in the H2 2025 data is the degree of movement within the rankings. Shows are trading positions, new IP is landing with genuine weight and even the most established franchises are having to earn their place. That level of competition is good for the industry, and it makes tracking the data more important than ever.\u201d<\/p>\n<p>\u201cAlongside that, the consolidation of creator-led content, the confirmed scale of <em>KPop Demon Hunters<\/em> and the success of cross-generational titles tell us that the routes to top-tier performance in streaming are widening,\u201d she continued. \u201cThe M&amp;A environment adds another layer of complexity. Long-standing animated franchises, like <em>SpongeBob<\/em>, still drive significant streaming value. Where that IP lands, and on whose platform, will shape the kids\u2019 streaming picture for years to come.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Preschool has become Netflix\u2019s most hotly contested category, according to media consultant Emily Horgan\u2019s latest Netflix Kids Content Performance Report, with PAW Patrol claiming number one in the second half of 2025, but Gabby\u2019s Dollhouse remaining dominant across the full year.<\/p>\n","protected":false},"author":1412,"featured_media":29560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[9499,10311],"class_list":["post-31566","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-emily-horgan","tag-netflix-kids-content-performance-report","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Preschool Becomes Netflix\u2019s Most Contested Category - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/preschool-becomes-netflixs-most-contested-category\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Preschool Becomes Netflix\u2019s Most Contested Category - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Preschool has become Netflix\u2019s most hotly contested category, according to media consultant Emily Horgan\u2019s latest Netflix Kids Content Performance Report, with PAW Patrol claiming number one in the second half of 2025, but Gabby\u2019s Dollhouse remaining dominant across the full year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/preschool-becomes-netflixs-most-contested-category\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-19T15:00:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-19T15:01:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2025\/05\/EmilyHorgan-525.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/preschool-becomes-netflixs-most-contested-category\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/preschool-becomes-netflixs-most-contested-category\/\",\"name\":\"Preschool Becomes Netflix\u2019s Most Contested Category - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2026-03-19T15:00:13+00:00\",\"dateModified\":\"2026-03-19T15:01:31+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/preschool-becomes-netflixs-most-contested-category\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/preschool-becomes-netflixs-most-contested-category\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/preschool-becomes-netflixs-most-contested-category\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Preschool Becomes Netflix\u2019s Most Contested Category\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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