{"id":31489,"date":"2026-03-09T10:35:23","date_gmt":"2026-03-09T14:35:23","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/cake-takes-stake-in-kidsknowbest\/"},"modified":"2026-03-09T10:54:54","modified_gmt":"2026-03-09T14:54:54","slug":"cake-takes-stake-in-kidsknowbest","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/cake-takes-stake-in-kidsknowbest\/","title":{"rendered":"CAKE Takes Stake in KidsKnowBest"},"content":{"rendered":"

CAKE has taken a minority stake in the youth insights and influencer strategy company KidsKnowBest.<\/p>\n

\u201cThis is far more than an investment; it\u2019s a strategic collaboration built on shared ambition,\u201d said Joel Silverman, founder and CEO of KidsKnowBest. \u201cWe\u2019ve spent the last eight years building direct, meaningful relationships with young audiences. Our global community gives us real-time visibility into what kids care about, how they engage and where culture is heading. Partnering with CAKE allows us to connect that intelligence directly into the IP ecosystem. Together, we can move seamlessly from insight to influencer to global distribution, building brands with young people at the heart.\u201d<\/p>\n

The partnership will see KidsKnowBest\u2019s proprietary community insight and influencer capability work in close collaboration with CAKE\u2019s expertise in IP development, production, financing and distribution. Silverman will retain full control of the company.<\/p>\n

Ed Galton, CEO of CAKE, added, \u201cWhat attracted us to KidsKnowBest was the strength of their community and the clarity of their data. They don\u2019t speculate about youth culture, they\u2019re embedded within it. By bringing their audience intelligence together with CAKE\u2019s experience in developing and scaling global kids\u2019 brands, we see real opportunity to build culturally relevant IP with long-term value.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

CAKE has taken a minority stake in the youth insights and influencer strategy company KidsKnowBest.<\/p>\n","protected":false},"author":1412,"featured_media":31490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[100,4821,12015,7477],"class_list":["post-31489","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-cake","tag-ed-galton","tag-joel-silverman","tag-kidsknowbest","pmpro-has-access"],"yoast_head":"\nCAKE Takes Stake in KidsKnowBest - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/cake-takes-stake-in-kidsknowbest\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CAKE Takes Stake in KidsKnowBest - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"CAKE has taken a minority stake in the youth insights and influencer strategy company KidsKnowBest.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/cake-takes-stake-in-kidsknowbest\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-09T14:35:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-09T14:54:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2026\/03\/CAKE-KidsKnowBestJoelSilverman-0326.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/cake-takes-stake-in-kidsknowbest\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/cake-takes-stake-in-kidsknowbest\/\",\"name\":\"CAKE Takes Stake in KidsKnowBest - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2026-03-09T14:35:23+00:00\",\"dateModified\":\"2026-03-09T14:54:54+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/cake-takes-stake-in-kidsknowbest\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/cake-takes-stake-in-kidsknowbest\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/cake-takes-stake-in-kidsknowbest\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CAKE Takes Stake in KidsKnowBest\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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