{"id":31479,"date":"2026-03-06T11:51:53","date_gmt":"2026-03-06T16:51:53","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/anima-kitchents-miguel-aldasoro-on-the-current-market\/"},"modified":"2026-03-09T10:11:01","modified_gmt":"2026-03-09T14:11:01","slug":"anima-kitchents-miguel-aldasoro-on-the-current-market","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/anima-kitchents-miguel-aldasoro-on-the-current-market\/","title":{"rendered":"\u00c1nima Kitchent\u2019s Miguel Aldasoro on the Current Market"},"content":{"rendered":"

Last year saw \u00c1nima Kitchent\u2019s flagship brand Cuqu\u00edn<\/em>\u00a0continue to grow, as did\u00a0Tippy T-Rex<\/em>. This year will prove to be even bigger for the company, with a\u00a0Cuqu\u00edn<\/em>\u00a0feature film on the slate, more expansion plans for\u00a0Tippi T-Rex<\/em>\u00a0and the introduction of\u00a0Howly & Wooly<\/em>. Miguel Aldasoro, international sales and co-production director, talks to TV Kids<\/em>\u00a0about the current market conditions and what growth opportunities \u00c1nima is pursuing this year.<\/p>\n

TV KIDS: <\/strong>We all heard the slogan \u201csurvive till \u201825\u201d over and over again leading up to last year. Now, 2025 has come and gone, and the kids\u2019 industry is still very much in a period of transition and trying to find its footing. What significant development throughout 2025 impacted your business the most?
\nALDASORO:\u00a0<\/strong>The most significant development in 2025 was the clear confirmation that the market shift is structural not temporary. Commissioning-slowed buyers became more risk-averse, and legacy models tied mainly to linear TV continued to weaken. At the same time digital platforms, especially YouTube, proved to be the more stable but at the same time an unpredictable environment for kids\u2019 content growth. However, the rapid rise of short-form vertical content has also challenged traditional monetization models, pushing the industry to explore new ways of exploiting and monetizing.<\/p>\n

For us, 2025 reinforced the importance of owning strong IPs, staying close to audiences through data and new formats and developing projects designed from the outset to live across multiple platforms.<\/p>\n

TV KIDS:\u00a0<\/strong>How do you see those shifts affecting your kids\u2019 distribution and production business throughout 2026?
\nALDASORO:\u00a0<\/strong>In 2026, we expect fewer bets, but more focused ones. Distribution will increasingly prioritize brands with proven performance and clear digital traction across platforms. From a production perspective, we are moving toward leaner, more flexible pipelines using digital platforms to test concepts and formats before scaling them globally.<\/p>\n

We will also be exploring AI more deeply and how it can support our workflows from development and production to marketing and data analysis. The objective is to reduce risk, increase speed time to market and remain agile while never compromising creative quality or the emotional connection with our audience.<\/p>\n

TV KIDS:\u00a0<\/strong>What growth opportunities are you pursuing this year?
\nALDASORO:\u00a0<\/strong>Our main growth opportunities this year are centered and driven by international expansion through digital-first strategies. We are focused on strengthening our key IPs in territories where we already see strong audience traction while identifying opportunities to reach new markets, platforms and audiences and unlock additional monetization.<\/p>\n

In parallel, we are expanding our consumer products business around established brands such as\u00a0Cuqu\u00edn<\/em>\u00a0in certain key markets while continuing to invest in short-form and vertical content to connect with families where discovery truly happens today.<\/p>\n

TV KIDS:\u00a0<\/strong>How are funding models changing amid the continued disruption in the marketplace (and the global economy)?
\nALDASORO:\u00a0<\/strong>Funding models are becoming increasingly hybrid and performance driven. Advances, when available, are smaller and more selective and are often linked to clear metrics and proven traction. This shift is pushing producers to build smarter financial structures that combine co-productions, public funding and tax incentives, such as those available in the Canary Islands, with digital revenues.<\/p>\n

TV KIDS:\u00a0<\/strong>Kids today have so many options for entertainment beyond television. How are you addressing the challenge of discovery and making sure your IPs get in front of and capture the attention of children?
\nALDASORO:\u00a0<\/strong>Discovery starts with a deep understanding of families\u2014both parents and kids. We rely heavily on data, analytics and fast iteration to optimize content for each platform. It is essential to be where families are actually consuming content today\u2014YouTube, apps, Shorts, etc.\u2014creating what they enjoy and how they like to watch it in order to capture attention. Just as important is keeping production alive with a constant flow of new content that evolves with trends. At the same time, we work to consolidate our brands beyond audiovisual content, expanding into consumer products and other touchpoints that reinforce long-term engagement.<\/p>\n

TV KIDS:\u00a0<\/strong>What other trends do you foresee shaping the kids\u2019 sector this year?
\nALDASORO:\u00a0<\/strong>We expect to see less preschool unless it is tied to well-established brands, more focus on bridge audiences, growth in short-form and continued fragmentation of viewing. AI will further optimize workflows, but creativity and emotional storytelling will remain the real differentiators.<\/p>\n

TV KIDS:<\/strong>\u00a0There is a lot of negativity out there. So, what are you most looking forward to? What is keeping you excited about working in the kids\u2019 industry?
\nALDASORO:\u00a0<\/strong>Despite the challenges, this is a genuinely very exciting moment. The kids\u2019 industry is being forced to rethink itself, and that creates space for innovation. What keeps us excited is seeing our characters connect with kids all over the world every day across multiple platforms. That impact is still incredibly motivating and energizing.<\/p>\n

TV KIDS:\u00a0<\/strong>Are there any titles you would like to share in particular?
\nALDASORO:\u00a0<\/strong>Cuqu\u00edn<\/em>\u00a0remains our flagship brand, with strong global performance and a feature film currently in production for release in late 2026.\u00a0Tippi T-Rex\u00a0<\/em>continues to grow internationally, especially in Asia, and\u00a0Howly & Wooly<\/em>\u00a0represents our next generation of digital-first IP, a vertical short-form brand designed specifically for new consumption habits.<\/p>\n","protected":false},"excerpt":{"rendered":"

Miguel Aldasoro, international sales and co-production director at \u00c1nima Kitchent, talks\u00a0about the current market conditions and what growth opportunities \u00c1nima is pursuing this year.<\/p>\n","protected":false},"author":1412,"featured_media":31480,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[15,21],"tags":[446,10587],"class_list":["post-31479","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-interviews","category-top-stories","tag-anima-kitchent","tag-miguel-aldasoro","pmpro-has-access"],"yoast_head":"\n\u00c1nima Kitchent\u2019s Miguel Aldasoro on the Current Market - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/anima-kitchents-miguel-aldasoro-on-the-current-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c1nima Kitchent\u2019s Miguel Aldasoro on the Current Market - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Miguel Aldasoro, international sales and co-production director at \u00c1nima Kitchent, talks\u00a0about the current market conditions and what growth opportunities \u00c1nima is pursuing this year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/anima-kitchents-miguel-aldasoro-on-the-current-market\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-06T16:51:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-09T14:11:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2026\/03\/Miguel-Aldasoro.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/anima-kitchents-miguel-aldasoro-on-the-current-market\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/anima-kitchents-miguel-aldasoro-on-the-current-market\/\",\"name\":\"\u00c1nima Kitchent\u2019s Miguel Aldasoro on the Current Market - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2026-03-06T16:51:53+00:00\",\"dateModified\":\"2026-03-09T14:11:01+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/anima-kitchents-miguel-aldasoro-on-the-current-market\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/anima-kitchents-miguel-aldasoro-on-the-current-market\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/anima-kitchents-miguel-aldasoro-on-the-current-market\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00c1nima Kitchent\u2019s Miguel Aldasoro on the Current Market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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