{"id":31451,"date":"2026-03-02T10:26:13","date_gmt":"2026-03-02T15:26:13","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/bbc-studios-grows-bluey-licensing-program\/"},"modified":"2026-03-02T11:32:55","modified_gmt":"2026-03-02T16:32:55","slug":"bbc-studios-grows-bluey-licensing-program-2","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/bbc-studios-grows-bluey-licensing-program-2\/","title":{"rendered":"BBC Studios Grows Bluey Licensing Program"},"content":{"rendered":"<p>With new partnerships, product expansions and ANZ momentum following Australian Toy Association (ATA) Awards wins, BBC Studios has grown the <em>Bluey<\/em> licensing program.<\/p>\n<p>\u201cPlay sits at the heart of <em>Bluey<\/em>, inspiring the kind of shared moments families treasure,\u201d said Sharon Wilson, director of brands and licensing at ANZ. \u201cLooking ahead to 2026 and our Playdates with Friends global theme, we\u2019re committed to elevating the brand through innovative products and outstanding collaborations. Our brilliant partners play an essential role in bringing <em>Bluey<\/em> to life, particularly across here in Australia and New Zealand, where the brand\u2019s strength continues to shine.\u201d<\/p>\n<p>BBC Studios will also unveil a <em>Bluey<\/em> movie-themed activation at Melbourne Toy Fair, offering visitors a playful photo opportunity for the feature film, <em>The Bluey Movie<\/em>, set for global theatrical release on August 6, 2027.<\/p>\n<p>In ANZ, <em>Bluey<\/em> continues to perform strongly across toys, apparel, FMCG and experiential categories. <em>Bluey<\/em>\u2019s 2026 brand theme, Playdates with Friends\u2014which celebrates connection, imagination and social play\u2014is inspiring a new slate of toys, apparel, experiences and collaborations rolling out worldwide. New toy lines and licensed product categories are set to launch throughout 2026 and 2027.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With new partnerships, product expansions and ANZ momentum following Australian Toy Association (ATA) Awards wins, BBC Studios has grown the Bluey licensing program. <\/p>\n","protected":false},"author":7389,"featured_media":31450,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[11995,3671,2847,11994],"class_list":["post-31451","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-anz","tag-bbc-studios","tag-bluey","tag-sharon-wilson","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BBC Studios Grows Bluey Licensing Program - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-grows-bluey-licensing-program-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BBC Studios Grows Bluey Licensing Program - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"With new partnerships, product expansions and ANZ momentum following Australian Toy Association (ATA) Awards wins, BBC Studios has grown the Bluey licensing program.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-grows-bluey-licensing-program-2\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-02T15:26:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-02T16:32:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2026\/03\/1-bluey-226.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kloudia Sakowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kloudia Sakowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-grows-bluey-licensing-program-2\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-grows-bluey-licensing-program-2\/\",\"name\":\"BBC Studios Grows Bluey Licensing Program - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2026-03-02T15:26:13+00:00\",\"dateModified\":\"2026-03-02T16:32:55+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0c0fb596604e018568d0e01fe463109b\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-grows-bluey-licensing-program-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-grows-bluey-licensing-program-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-grows-bluey-licensing-program-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BBC Studios Grows Bluey Licensing Program\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0c0fb596604e018568d0e01fe463109b\",\"name\":\"Kloudia Sakowski\",\"description\":\"Kloudia Sakowski is the associate editor of World Screen. 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