{"id":31424,"date":"2026-02-25T11:56:36","date_gmt":"2026-02-25T16:56:36","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/the-scarecrows-wedding-garners-8-7-million-u-k-viewers\/"},"modified":"2026-02-25T11:57:10","modified_gmt":"2026-02-25T16:57:10","slug":"the-scarecrows-wedding-garners-8-7-million-u-k-viewers-2","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/the-scarecrows-wedding-garners-8-7-million-u-k-viewers-2\/","title":{"rendered":"The Scarecrows\u2019 Wedding Garners 8.7 Million U.K. Viewers"},"content":{"rendered":"<p>Magic Light Pictures\u2019 <em>The Scarecrows\u2019 Wedding<\/em> garnered 8.7 million viewers on the BBC across the holiday season.<\/p>\n<p>The special, which features the voices of Jessie Buckley (<em>Hamnet<\/em>), Domhnall Gleeson (<em>About Time<\/em>) and Rob Brydon (<em>Gavin and Stacey<\/em>), achieved Magic Light\u2019s highest ever audience share at 48.2 percent, attracting 1.4 million more viewers than last year\u2019s Christmas film, <em>Tiddler<\/em>.<\/p>\n<p><em>The Scarecrows\u2019 Wedding<\/em> was directed by Samantha Cutler and Jeroen Jaspaert and written by Steven Bloomer. It was animated by Triggerfish Animation. Sophie Okonedo (<em>Slow Horses<\/em>) narrated the half-hour special.<\/p>\n<p>Magic Light\u2019s entire catalog of Axel Scheffler and Julia Donaldson specials were repeated over the holiday period, with <em>Zog<\/em>, <em>Zog and the Flying Doctors<\/em>, <em>The Smeds and the Smoos<\/em>, <em>The Highway Rat<\/em>, <em>The Snail and the Whale<\/em>,<em> Stick Man<\/em>, <em>The Gruffalo<\/em>,<em> The Gruffalo\u2019s Child<\/em>, <em>Room on the Broom<\/em>, <em>Tabby McTat<\/em>, <em>Superworm<\/em> and <em>Tiddler<\/em> all securing an audience share of 30 percent when shown again on BBC One. They all remain some of the BBC\u2019s most popular titles on BBC iPlayer as well.<\/p>\n<p>\u201cViewers have been truly enchanted by <em>The Scarecrows\u2019 Wedding<\/em>, winning hearts across the U.K. this Christmas,\u201d said Marc Ollington, co-managing director of Magic Light Pictures. \u201cWe\u2019re immensely proud of the production\u2019s quality\u2014from the stunning animation to the exceptional voice talent bringing Julia Donaldson\u2019s beloved characters to life. Our ongoing partnership with Julia Donaldson and Axel Scheffler continues to inspire us, and seeing such a large audience enjoy the special is incredibly rewarding. Magic Light Pictures takes pride in delighting audiences year after year, and this Christmas has been a wonderful reminder of the joy these stories bring.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Magic Light Pictures\u2019 The Scarecrows\u2019 Wedding garnered 8.7 million viewers on the BBC across the holiday season.<\/p>\n","protected":false},"author":1412,"featured_media":31426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[4189,11978,10931],"class_list":["post-31424","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-magic-light-pictures","tag-marc-ollington","tag-the-scarecrows-wedding","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Scarecrows\u2019 Wedding Garners 8.7 Million U.K. Viewers - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/the-scarecrows-wedding-garners-8-7-million-u-k-viewers-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Scarecrows\u2019 Wedding Garners 8.7 Million U.K. Viewers - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Magic Light Pictures\u2019 The Scarecrows\u2019 Wedding garnered 8.7 million viewers on the BBC across the holiday season.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/the-scarecrows-wedding-garners-8-7-million-u-k-viewers-2\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-25T16:56:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-25T16:57:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2026\/02\/MagicLightPictures-TheScarecrowsWedding-02226.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/the-scarecrows-wedding-garners-8-7-million-u-k-viewers-2\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/the-scarecrows-wedding-garners-8-7-million-u-k-viewers-2\/\",\"name\":\"The Scarecrows\u2019 Wedding Garners 8.7 Million U.K. Viewers - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2026-02-25T16:56:36+00:00\",\"dateModified\":\"2026-02-25T16:57:10+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/the-scarecrows-wedding-garners-8-7-million-u-k-viewers-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/the-scarecrows-wedding-garners-8-7-million-u-k-viewers-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/the-scarecrows-wedding-garners-8-7-million-u-k-viewers-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Scarecrows\u2019 Wedding Garners 8.7 Million U.K. Viewers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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