{"id":31331,"date":"2026-02-13T11:08:55","date_gmt":"2026-02-13T16:08:55","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/hasbro-animaj-introduces-ad-sales-joint-venture\/"},"modified":"2026-02-13T14:11:02","modified_gmt":"2026-02-13T19:11:02","slug":"hasbro-animaj-introduces-ad-sales-joint-venture","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/hasbro-animaj-introduces-ad-sales-joint-venture\/","title":{"rendered":"Hasbro &#038; Animaj Introduce Ad Sales Joint Venture"},"content":{"rendered":"<p>Hasbro Entertainment and Animaj have opened the joint venture LUMEE, combining their digital advertising inventory and insights to power ad sales and brand partnerships for their IPs.<\/p>\n<p>\u201cKids\u2019 attention and curiosity continue to evolve faster than ever,\u201d said Sixte de Vauplane, co-founder and CEO of Animaj. \u201cWith LUMEE, we are building a bridge between advertisers and a new generation of digital-native kids.\u201d<\/p>\n<p>Built on Hasbro and Animaj\u2019s IPs, LUMEE\u2019s offerings include advertising across YouTube and connected TV, with contextual, COPPA-compliant precision placement on YouTube. LUMEE will leverage research and audience insights to inform an advertiser\u2019s media strategy and enable measurement of success.<\/p>\n<p>LUMEE now offers a single access point for global IPs such as <em>Peppa Pig<\/em>, <em>Pocoyo<\/em>, <em>PJ Masks<\/em>, <em>My Little Pony<\/em>, <em>Maya the Bee<\/em>, <em>Transformers<\/em>, <em>Rabbids<\/em> and <em>Power Rangers<\/em>. Together, Hasbro and Animaj\u2019s content generates more than 50 billion annual views on YouTube alone.<\/p>\n<p>\u201cHasbro is committed to delivering exceptional play and entertainment experiences,\u201d said Yannick Ferrero, senior VP of digital and distribution at Hasbro Entertainment. \u201cOur joint venture with Animaj is a strategic move to maximize the value of our premier kids brands for advertisers, while ensuring digital interactions are valuable, safe and inspiring for our audiences.\u201d<\/p>\n<p>\u201cBy unifying some of the world\u2019s most respected and successful kids IPs under a single ad sales offering, we are delivering what family advertisers have been asking for: a solution delivering scale, engagement and brand safety across digital platforms,\u201d added Gregory Dray, co-founder of Animaj and chairman of LUMEE.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hasbro Entertainment and Animaj have opened the joint venture LUMEE, combining their digital advertising inventory and insights to power ad sales and brand partnerships for their IPs.<\/p>\n","protected":false},"author":1412,"featured_media":31332,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[8203,8204,8481,11943,8383,7130],"class_list":["post-31331","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-animaj","tag-gregory-dray","tag-hasbro-entertainment","tag-lumee","tag-sixte-de-vauplane","tag-yannick-ferrero","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hasbro &amp; 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