{"id":31251,"date":"2026-02-04T00:00:42","date_gmt":"2026-02-04T05:00:42","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/tv-kids-festival-to-host-panel-on-licensing-merchandising-strategies\/"},"modified":"2026-02-04T00:01:59","modified_gmt":"2026-02-04T05:01:59","slug":"tv-kids-festival-to-host-panel-on-licensing-merchandising-strategies","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/tv-kids-festival-to-host-panel-on-licensing-merchandising-strategies\/","title":{"rendered":"TV Kids Festival to Host Panel on Licensing & Merchandising Strategies"},"content":{"rendered":"

The TV Kids Festival, running from February 17 to 20, will feature a panel on licensing and merchandising strategies, with insights from 9 Story Media Group\/Scholastic Entertainment\u2019s Kristin Lecour, Boat Rocker Studios\u2019 Mellany Welsh and Spin Master Entertainment\u2019s Maryellen Zarakas. You can register to attend the festival for free here<\/a>.<\/p>\n

Together, Lecour, VP of consumer products for 9 Story and Scholastic Entertainment; Welsh, senior VP and head of distribution and brands at Boat Rocker Studios; and Zarakas, senior VP of global consumer products and franchise development at Spin Master, will discuss the latest L&M trends and what they foresee as the biggest opportunities in 2026.<\/p>\n

They join the previously announced participants: Evan Shapiro; Super RTL\u2019s Oliver Schablitzki; Sky Kids\u2019 Ian France; WildBrain\u2019s Josh Scherba; BBC Studios Kids & Family\u2019s Cecilia Persson; CAKE\u2019s Ed Galton; Hidden Pigeon Company\u2019s Karen K. Miller; Guru Studio\u2019s Frank Falcone; Banijay Kids & Family\u2019s Delphine Dumont; Madgic Distribution\u2019s Lionel Marty; SAMAX Entertainment\u2019s Rapha\u00eblle Mathieu; Sesame Workshop\u2019s Kay Wilson Stallings; PBS KIDS\u2019 Adriano Schmid; CBC Kids\u2019 Marie McCann; ZDF Studios\u2019 Oliver Grundel; Magic Light Pictures\u2019 Muriel Thomas; Kidoodle.TV\u2019s Brenda Bisner; HappyKids\u2019 David Di Lorenzo; Ampere Analysis\u2019s Olivia Deane; Dubit\u2019s David Kleeman, Matt Picton and Benjamin Sumner; Craig Gerber; and Elmo. Look out for more announcements in the coming days. Stay tuned for a full schedule next week.<\/p>\n

You can register for the TV Kids Festival here<\/a>, free of charge.<\/p>\n","protected":false},"excerpt":{"rendered":"

The TV Kids Festival, running from February 17 to 20, will feature a panel on licensing and merchandising strategies, with insights from 9 Story Media Group\/Scholastic Entertainment\u2019s Kristin Lecour, Boat Rocker Studios\u2019 Mellany Welsh and Spin Master Entertainment\u2019s Maryellen Zarakas. You can register to attend the festival for free here.<\/p>\n","protected":false},"author":1,"featured_media":31252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[11902,1033,8441,10756,7410,3978],"class_list":["post-31251","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-9-story-media-group-scholastic-entertainment","tag-boat-rocker-studios","tag-kristin-lecour","tag-maryellen-zarakas","tag-mellany-welsh","tag-spin-master-entertainment","pmpro-has-access"],"yoast_head":"\nTV Kids Festival to Host Panel on Licensing & Merchandising Strategies - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/tv-kids-festival-to-host-panel-on-licensing-merchandising-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TV Kids Festival to Host Panel on Licensing & Merchandising Strategies - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"The TV Kids Festival, running from February 17 to 20, will feature a panel on licensing and merchandising strategies, with insights from 9 Story Media Group\/Scholastic Entertainment\u2019s Kristin Lecour, Boat Rocker Studios\u2019 Mellany Welsh and Spin Master Entertainment\u2019s Maryellen Zarakas. 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