{"id":31208,"date":"2026-01-28T11:00:37","date_gmt":"2026-01-28T16:00:37","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/mattel-refreshes-thomas-friends\/"},"modified":"2026-01-28T13:41:43","modified_gmt":"2026-01-28T18:41:43","slug":"mattel-refreshes-thomas-friends","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mattel-refreshes-thomas-friends\/","title":{"rendered":"Mattel Refreshes Thomas &#038; Friends"},"content":{"rendered":"<p>Mattel has unveiled a refreshed look and logo for <em>Thomas &amp; Friends<\/em>, with a full-franchise relaunch prepped for this fall.<\/p>\n<p>\u201cThomas has been a trusted companion for families for more than 80 years, and the new look reflects both where the brand comes from and where it\u2019s headed on its next adventure,\u201d said Ted Wu, senior VP and global head of vehicles and building sets at Mattel. \u201cWe returned to the elements that parents and kids love most while updating the design to feel relevant for today\u2019s preschool audience. Authentic train details, timelessness and emotional storytelling form the foundation for the years ahead for <em>Thomas &amp; Friends<\/em>.\u201d<\/p>\n<p>Since his debut in 1945, Thomas the Tank Engine has evolved alongside generations, from classic book illustrations to live-action television, CGI and, most recently, a 2D animation style.<\/p>\n<p>The refreshed design aims to blend classic train culture with a warm, modern look and offers refined, contemporary details that maintain familiar and recognizable features. It draws inspiration from the franchise\u2019s storytelling roots and timeless train traditions and emphasizes warmth, authenticity and dependability.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mattel has unveiled a refreshed look and logo for Thomas &#038; Friends, with a full-franchise relaunch prepped for this fall.<\/p>\n","protected":false},"author":1412,"featured_media":31209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[271,11400,409],"class_list":["post-31208","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-mattel","tag-ted-wu","tag-thomas-friends","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mattel Refreshes Thomas &amp; Friends - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/mattel-refreshes-thomas-friends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mattel Refreshes Thomas &amp; Friends - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Mattel has unveiled a refreshed look and logo for Thomas &amp; Friends, with a full-franchise relaunch prepped for this fall.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/mattel-refreshes-thomas-friends\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-28T16:00:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-28T18:41:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2026\/01\/Mattel-ThomasandFriends-0126.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-refreshes-thomas-friends\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/mattel-refreshes-thomas-friends\/\",\"name\":\"Mattel Refreshes Thomas & Friends - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2026-01-28T16:00:37+00:00\",\"dateModified\":\"2026-01-28T18:41:43+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-refreshes-thomas-friends\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/mattel-refreshes-thomas-friends\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/mattel-refreshes-thomas-friends\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mattel Refreshes Thomas &#038; Friends\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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