{"id":31197,"date":"2026-01-27T10:59:37","date_gmt":"2026-01-27T15:59:37","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/moose-toys-appointed-toy-partner-for-jam-medias-beddybyes\/"},"modified":"2026-01-27T10:59:59","modified_gmt":"2026-01-27T15:59:59","slug":"moose-toys-appointed-toy-partner-for-jam-medias-beddybyes-2","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/moose-toys-appointed-toy-partner-for-jam-medias-beddybyes-2\/","title":{"rendered":"Moose Toys Appointed Toy Partner for JAM Media\u2019s BeddyByes"},"content":{"rendered":"
Thunderbird Entertainment has appointed Moose Toys as the global master toy partner for BeddyByes<\/em>, produced by JAM Media.<\/p>\n \u201cWe\u2019re delighted to partner with Moose Toys to bring BeddyByes<\/em> into the lives of preschoolers in new ways,\u201d said John Rice, CEO of JAM Media. \u201cOur vision for the series has always been to combine gentle storytelling and engaging characters with meaningful support for families around bedtime. Seeing MeMo, BaBa and friends come to life as toys will help extend those comforting routines beyond the screen.\u201d<\/p>\n Under the licensing agreement, Moose Toys will produce a multi-category preschool toy line including figures, plush, wood toys, playsets, vehicles, role play, musical toy instruments and more. BeddyByes<\/em> is an animated series that supports healthy sleeping habits for preschoolers.<\/p>\n \u201cWe are looking forward to having Moose Toys, one of the leading toy innovators in the world, as a strategic partner for this one-of-a-kind series,\u201d said Thunderbird’s president of global distribution and consumer products, Richard Goldsmith. \u201cWe believe that BeddyByes<\/em> is uniquely positioned for licensing across multiple categories as it taps into an incredible opportunity to build a sleep-time brand for parents and young children. With a reputation for creating innovative and widely successful toys, Moose Toys will be a key partner in establishing BeddyByes<\/em> as a beloved global brand.\u201d<\/p>\n The first range of products with Moose Toys are expected to launch in the U.K. in the fall, with toys on retail shelves in the U.S. in spring 202.<\/p>\n \u201cMoose is a category leader in licensed preschool toys. Our collaboration with Thunderbird and JAM Media on a new line of BeddyByes<\/em> toys is going to make dreams come true for all fans\u2013 kids and their parents\u2013of the animated series,\u201d said Hollie Holmes, VP of global licensing at Moose Toys. \u201cThe one-of-a-kind toy line will lend an interactive assist to kids and their parents as they establish foundational daily routines and provide positive association and reinforcement along the way. In addition to traditional play pattern toys, many others are designed to work hand-in-hand with the series to help families build joyful, consistent daily routines.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Thunderbird Entertainment has appointed Moose Toys as the global master toy partner for BeddyByes, produced by JAM Media.<\/p>\n","protected":false},"author":7389,"featured_media":31196,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[9620,11883,844,9621,396,1691,3079],"class_list":["post-31197","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-beddybyes","tag-hollie-holmes","tag-jam-media","tag-john-rice","tag-moose-toys","tag-richard-goldsmith","tag-thunderbird-entertainment","pmpro-has-access"],"yoast_head":"\n