{"id":31156,"date":"2026-01-21T10:23:50","date_gmt":"2026-01-21T15:23:50","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/the-mouse-mansion-company-expands-sam-julia-arts-crafts-range\/"},"modified":"2026-01-21T11:05:18","modified_gmt":"2026-01-21T16:05:18","slug":"the-mouse-mansion-company-expands-sam-julia-arts-crafts-range","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/the-mouse-mansion-company-expands-sam-julia-arts-crafts-range\/","title":{"rendered":"Sam &#038; Julia Arts &#038; Crafts Range to Expand"},"content":{"rendered":"<p>The Mouse Mansion Company has partnered with CCG Companies, under the brand Bambolino Toys, to scale the range of <em>Sam &amp; Julia<\/em> arts and crafts products worldwide.<\/p>\n<p>CCG will take over production of the core arts and crafts range, including the Build Your Own Mouse Mansion craft sets and matching plush dolls. The two companies will work together to broaden the product range and grow its retail presence.<\/p>\n<p>A refreshed range will launch from September 2026, featuring complete room kits to create a Mouse Mansion, mini scene kits and polymer clay kits.<\/p>\n<p>\u201cCCG continues to look for opportunities to expand its product range with international brands, and <em>Sam &amp; Julia<\/em> is a strong example of that ambition,\u201d said Leonie Oehmen, general manager of Bambolino Toys. \u201cThe two best of friends mice experience both small and big adventures and, despite their differences, quickly become inseparable and the very best of friends. That spirit mirrors CCG\u2019s approach to partnerships: as <em>Sam &amp; Julia<\/em> bring out the best in each other, CCG sees this brand as a natural fit within its creative world; two parties coming together to build something special.\u201d<\/p>\n<p>\u201cWe are proud to welcome <em>Sam &amp; Julia<\/em> to our portfolio,\u201d added Serge van der Hooft, CEO of CCG Companies. \u201cThese two little mice represent a timeless story of friendship and imagination, and we see significant international potential in this brand.\u201d<\/p>\n<p>Jeannine Laf\u00e8bre, global licensing and partnerships at The Mouse Mansion Company, commented, \u201cLong-term, mutually beneficial partnerships are at the heart of The Mouse Mansion Company, and this collaboration with CCG ticks all boxes. It also creates exciting opportunities to expand the range and reach new audiences internationally.\u201d<\/p>\n<p>\u201cWe will remain closely involved in every creative decision and, together, we can bring the Mouse Mansion to many more families around the world,\u201d noted Manita Schaapman, creative director of The Mouse Mansion Company.<\/p>\n<p>\u201cThis partnership enables us to accelerate our growth strategy and keep pace with the developments we are rolling out globally,\u201d added Ian Schaapman, CEO of The Mouse Mansion Company.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Mouse Mansion Company has partnered with CCG Companies, under the brand Bambolino Toys, to scale the range of Sam &#038; Julia arts and crafts products worldwide.<\/p>\n","protected":false},"author":1412,"featured_media":31157,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[11866,11867,10698,11543],"class_list":["post-31156","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-bambolino-toys","tag-ccg-companies","tag-sam-julia","tag-the-mouse-mansion-company","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sam &amp; 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