{"id":31127,"date":"2026-01-15T10:36:04","date_gmt":"2026-01-15T15:36:04","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/bbc-studios-expands-bluey-in-emea-asia-territories\/"},"modified":"2026-01-15T10:54:28","modified_gmt":"2026-01-15T15:54:28","slug":"bbc-studios-expands-bluey-in-emea-asia-territories-2","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/bbc-studios-expands-bluey-in-emea-asia-territories-2\/","title":{"rendered":"BBC Studios Expands Bluey in EMEA &#038; Asia"},"content":{"rendered":"<p>BBC Studios is expanding <em>Bluey<\/em>\u2019s global consumer products and licensing program with growth across EMEA and Asia.<\/p>\n<p>\u201cAt its heart, <em>Bluey<\/em> is about play\u2014the kind that brings families together and creates memories,\u201d said Suzy Raia, executive VP of global consumer products at BBC Studios. \u201c2025 was a landmark year, with Let\u2019s Play Chef capturing that spirit through experiences and activations that resonated with fans across the globe. As we look ahead to 2026 and our Playdates with Friends theme, we\u2019re excited to keep raising the bar with best-in-class products and our brilliant partners who help Bluey inspire shared play on a truly global scale.\u201d<\/p>\n<p>LEGO has confirmed its 2026 expansion of its <em>Bluey<\/em> range, including new DUPLO and LEGO 4+ sets aligned to the new theme, Playdates with Friends. Master toy partner Moose Toys will launch Bluey Fuzzies, a major collectible line featuring over 80 characters, alongside new deluxe playsets and vehicles for AW26.<\/p>\n<p>VTech and BBC Studios have extended their global partnership for a further two years. TOMY has also expanded into a global renewal (excluding Japan), boosting retail coverage across Europe, LatAm, Asia and established markets like North America and ANZ. HTI Toys has renewed its licensing partnership for a broad range of bespoke <em>Bluey<\/em> roleplay, bubble and select outdoor and music toys, with continued rollout across the U.K., Europe and parts of Asia (excluding Japan).<\/p>\n<p>In Japan, Moose Toys has launched its <em>Bluey<\/em> toy range via TOMY, alongside the debut of the first-ever <em>Bluey<\/em> capsule or \u201cGacha\u201d toys rolled out across hundreds of capsule toy vending machines. Publishing partner Shogakukan Creative also released the first Japanese-language <em>Bluey<\/em> storybooks, with more titles in the works.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BBC Studios is expanding Bluey\u2019s global consumer products and licensing program with growth across EMEA and Asia.<\/p>\n","protected":false},"author":7389,"featured_media":31126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[3671,2847,7467],"class_list":["post-31127","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-bbc-studios","tag-bluey","tag-suzy-raia","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BBC Studios Expands Bluey in EMEA &amp; Asia - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-expands-bluey-in-emea-asia-territories-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BBC Studios Expands Bluey in EMEA &amp; Asia - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"BBC Studios is expanding Bluey\u2019s global consumer products and licensing program with growth across EMEA and Asia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-expands-bluey-in-emea-asia-territories-2\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-15T15:36:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-15T15:54:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2026\/01\/1-bbc-studios-bluey-126.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kloudia Sakowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kloudia Sakowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-expands-bluey-in-emea-asia-territories-2\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-expands-bluey-in-emea-asia-territories-2\/\",\"name\":\"BBC Studios Expands Bluey in EMEA & Asia - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2026-01-15T15:36:04+00:00\",\"dateModified\":\"2026-01-15T15:54:28+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0c0fb596604e018568d0e01fe463109b\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-expands-bluey-in-emea-asia-territories-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-expands-bluey-in-emea-asia-territories-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-expands-bluey-in-emea-asia-territories-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BBC Studios Expands Bluey in EMEA &#038; Asia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0c0fb596604e018568d0e01fe463109b\",\"name\":\"Kloudia Sakowski\",\"description\":\"Kloudia Sakowski is the associate editor of World Screen. 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