{"id":31100,"date":"2026-01-12T10:04:34","date_gmt":"2026-01-12T15:04:34","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/angry-birds-licensing-merges-with-segas-global-operation\/"},"modified":"2026-01-12T10:37:36","modified_gmt":"2026-01-12T15:37:36","slug":"angry-birds-licensing-merges-with-segas-global-operation-2","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/angry-birds-licensing-merges-with-segas-global-operation-2\/","title":{"rendered":"Angry Birds Licensing Merges with SEGA\u2019s Global Operations"},"content":{"rendered":"<p>Rovio and SEGA have announced that the Angry Birds brand licensing will now be unified under SEGA\u2019s transmedia licensing operations.<\/p>\n<p>\u201cWe are incredibly excited about the opportunities that come with uniting our licensing activities with SEGA,\u201d said Hanna Valkeap\u00e4\u00e4-Nokkala, Rovio VP of Transmedia. \u201cThis contributes directly to our transmedia goals with the Angry Birds IP. Together, we are more capable of providing amazing experiences, products and location-based entertainment to even more Angry Birds fans in more locations around the world, and across many different touchpoints.\u201d<\/p>\n<p>This strategic shift aims to unlock new opportunities for global strategy for both consumer products and location-based entertainment, and also allows for Rovio and SEGA to pursue direct licensing relationships worldwide, including the U.S., U.K. Japan, the EU, the Middle East, South Korea, South America and Latin America, China and SEA, Australia and New Zealand, as well as India.<\/p>\n<p>\u201cAngry Birds is an IP cherished worldwide, and this marks an incredible opportunity to explore fresh, innovative avenues to propel the brand to unprecedented heights,\u201d said Justin Scarpone, SEGA executive VP and global head of Transmedia. \u201cBy fully integrating Angry Birds into SEGA\u2019s global licensing framework, the combined strength of these organizations is poised to unlock the brand\u2019s true potential. Fans and partners can look forward to a renewed chapter for Angry Birds that\u2019s stronger, bolder, and more supported than ever before.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rovio and SEGA have announced that the Angry Birds brand licensing will now be unified under SEGA\u2019s transmedia licensing operations.<\/p>\n","protected":false},"author":7389,"featured_media":31099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[292,7907,11845,291,4252],"class_list":["post-31100","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-angry-birds","tag-hanna-valkeapaa-nokkala","tag-justin-scarpone","tag-rovio","tag-sega","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Angry Birds Licensing Merges with SEGA\u2019s Global Operations - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/angry-birds-licensing-merges-with-segas-global-operation-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Angry Birds Licensing Merges with SEGA\u2019s Global Operations - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Rovio and SEGA have announced that the Angry Birds brand licensing will now be unified under SEGA\u2019s transmedia licensing operations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/angry-birds-licensing-merges-with-segas-global-operation-2\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-12T15:04:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-12T15:37:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2026\/01\/1-angry-birds-126.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kloudia Sakowski\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kloudia Sakowski\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/angry-birds-licensing-merges-with-segas-global-operation-2\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/angry-birds-licensing-merges-with-segas-global-operation-2\/\",\"name\":\"Angry Birds Licensing Merges with SEGA\u2019s Global Operations - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2026-01-12T15:04:34+00:00\",\"dateModified\":\"2026-01-12T15:37:36+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0c0fb596604e018568d0e01fe463109b\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/angry-birds-licensing-merges-with-segas-global-operation-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/angry-birds-licensing-merges-with-segas-global-operation-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/angry-birds-licensing-merges-with-segas-global-operation-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Angry Birds Licensing Merges with SEGA\u2019s Global Operations\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0c0fb596604e018568d0e01fe463109b\",\"name\":\"Kloudia Sakowski\",\"description\":\"Kloudia Sakowski is the associate editor of World Screen. 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