The Wiggles brand has tapped Kaufman Licensing as its licensing agency in North America, which is joining forces with its global licensing agent, Haven Licensing, to expand and grow the children\u2019s brand in the U.S.<\/p>\n
\u201cThe Wiggles have always been about music, entertainment and education,\u201d said Antonios Arseniou, global president of toys and merchandise at The Wiggles. \u201cTo witness the outpouring of enthusiasm across North America\u2014whether it\u2019s packed live shows with Robert De Niro in the audience in New York or unforgettable sing-alongs with Dolly Parton in Nashville\u2014is truly inspiring. We are excited to build on this incredible energy with licensed products designed to bring The Wiggles into every aspect of family life.\u201d<\/p>\n
The agreement marks a reunion between The Wiggles and licensing executive Sid Kaufman, president of Kaufman Licensing, who previously worked with the brand during its early success in the U.S. market.<\/p>\n
\u201cI am thrilled to once again be working with The Wiggles and Haven,\u201d Kaufman said. \u201cAlmost 30 years ago, during my first experience with The Wiggles in the U.S., the affinity from the market was immediate. After seeing the success of the recent U.S. tour and the amazing growth on YouTube, I knew it was time\u2026or should I say, timeless.\u201d<\/p>\n
Tom Punch, CEO of Haven, added, \u201cWe have had the good fortune of representing the worldwide licensing rights for The Wiggles. Our blueprint for success in Australia combines programming, promotion, retail partnerships and great product on a year-round basis. After seeing the consistent engagement of North American audiences, we thought it was time to refresh our program, and we are delighted to have Kaufman Licensing on board to lead our efforts.\u201d<\/p>\n
Kaufman Licensing will spearhead The Wiggles\u2019 North American licensing program across toys, publishing, apparel and food. The appointment comes during continued success for the brand in North America, where the Tree of Wisdom Spectacular Tour will be coming in 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"
The Wiggles brand has tapped Kaufman Licensing as its licensing agency in North America, which is joining forces with its global licensing agent, Haven Licensing, to expand and grow the children\u2019s brand in the U.S.<\/p>\n","protected":false},"author":1412,"featured_media":31002,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[10778,6260,11785,11786,666,11787],"class_list":["post-31001","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-antonios-arseniou","tag-haven-licensing","tag-kaufman-licensing","tag-sid-kaufman","tag-the-wiggles","tag-tom-punch","pmpro-has-access"],"yoast_head":"\n