Scholastic has partnered with YouTuber and former NASA engineer Mark Rober\u2019s CrunchLabs for a multiyear initiative that will begin with the publishing of two STEM-focused books.<\/p>\n
The initiative will include multiple formats, including handbooks, activity books and an exclusive line of Klutz Press STEM Lab titles. The first two books, Lava vs. Laser<\/em> and Extreme Engineering<\/em>, will be published in the fall of 2026.<\/p>\n The books published as part of the partnership will be available in retail outlets across the U.S. and at Scholastic Book Fairs.<\/p>\n \u201cAt CrunchLabs, our mission has always been to reach as many brains as possible and to help inspire curiosity in this next generation,\u201d Rober said. \u201cPartnering with Scholastic means we can bring that mission to life at scale, meeting kids where curiosity begins: in homes, classrooms and book fairs that make learning an exciting adventure.\u201d<\/p>\n \u201cThis strategic joint initiative with Scholastic beautifully complements our growing portfolio of hands-on experiences,\u201d added Rachele Harmuth, chief product officer at CrunchLabs. \u201cFrom our subscription lines, to the upcoming retail toys and games, and now books, we will reach even more kids and solidify our position as a powerhouse STEM brand.\u201d<\/p>\n \u201cThe stars have truly aligned in this exciting collaboration,\u201d commented Jackie De Leo, publisher and chief merchant for Scholastic Children\u2019s Book Group. \u201cBy leveraging Rober\u2019s huge popularity and incredibly extensive reach with our publishing expertise and vast school distribution via Scholastic Book Fairs, together we will help bring STEM education to an incredible number of children across the country. Not only will millions of kids now have the opportunity to explore and learn through this thoughtful and imaginative program, but we\u2019ll also be able to provide educators and families with even more ways to help spark their child\u2019s imagination and interest in STEM learning.\u201d<\/p>\n \u201cWe\u2019re incredibly excited to team up with Mark Rober, a true rock star\u2014in every sense of the word\u2014for STEM education,\u201d said Debra Dorfman, senior VP and publisher of global licensing brands at Scholastic. \u201cHis reach is phenomenal, and this is an amazing opportunity to translate the magic of his incredible videos into books that will encourage young minds to explore the world through learning and add to his mission of empowering children to see science as an adventure.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Scholastic has partnered with YouTuber and former NASA engineer Mark Rober\u2019s CrunchLabs for a multiyear initiative that will begin with the publishing of two STEM-focused books.<\/p>\n","protected":false},"author":1412,"featured_media":30999,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[11782,11049,11783,11109,11784,530],"class_list":["post-30998","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-crunchlabs","tag-debra-dorfman","tag-jackie-de-leo","tag-mark-rober","tag-rachele-harmuth","tag-scholastic","pmpro-has-access"],"yoast_head":"\n