{"id":30967,"date":"2025-12-04T10:49:11","date_gmt":"2025-12-04T15:49:11","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/that-animation-company-teams-for-digital-first-series\/"},"modified":"2025-12-04T11:40:21","modified_gmt":"2025-12-04T16:40:21","slug":"that-animation-company-teams-for-digital-first-series","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/that-animation-company-teams-for-digital-first-series\/","title":{"rendered":"That Animation Company Teams for Digital-First Series"},"content":{"rendered":"<p>That Animation Company has teamed up with Avery and Masa Media and showrunner Atul Rao to develop an original digital-first animated series.<\/p>\n<p>The series, targeting ages 4 to 7, will bring the Avery and Masa brand to life in a fresh, story-driven way. It will be designed to allow audiences to discover and connect with stories across streaming, social and other emerging platforms.<\/p>\n<p>\u201cWe\u2019re thrilled to be producing this 3D series alongside such visionary partners,\u201d said Steve Cooke, creative director at That Animation Company. \u201cIt\u2019s an incredible opportunity to showcase the best of Nova Scotia\u2019s animation talent and bring world-class storytelling to life right here at home.\u201d<\/p>\n<p>\u201cAt Avery and Masa Media, we\u2019ve always believed that great stories move people, and brands are no exception,\u201d said Mike Deeney, co-founder of Avery and Masa Media. \u201cAnimation gives us the chance to show the heart and personality behind our brand in a way that feels alive, modern and deeply human.\u201d<\/p>\n<p>\u201cBringing Avery and Masa to the screen has been a personal mission,\u201d commented Streeter Lecka, co-founder, owner and executive producer of Avery and Masa. \u201cThis project is a culmination of years of belief in these characters and the families they reach. This is what Avery and Masa were born to be.\u201d<\/p>\n<p>\u201cI\u2019m proud to back a creative team this talented and that will bring our characters into homes around the world in living color,\u201d Lecka added.<\/p>\n<p>\u201cThis is the kind of project every creative professional dreams about,\u201d Rao said. \u201cIt\u2019s rare to see a brand step into the animation space with clear appeal based on meaningful storytelling. This is where the magic happens.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>That Animation Company has teamed up with Avery and Masa Media and showrunner Atul Rao to develop an original digital-first animated series.<\/p>\n","protected":false},"author":1412,"featured_media":30970,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[11765,11766,11767,7208,11768,10411],"class_list":["post-30967","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-atul-rao","tag-avery-and-masa-media","tag-mike-deeney","tag-steve-cooke","tag-streeter-lecka","tag-that-animation-company","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>That Animation Company Teams for Digital-First Series - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/that-animation-company-teams-for-digital-first-series\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"That Animation Company Teams for Digital-First Series - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"That Animation Company has teamed up with Avery and Masa Media and showrunner Atul Rao to develop an original digital-first animated series.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/that-animation-company-teams-for-digital-first-series\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-04T15:49:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-04T16:40:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2025\/12\/ThatAnimationCompany-TheAdventuresofAveryandMasa-1225.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/that-animation-company-teams-for-digital-first-series\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/that-animation-company-teams-for-digital-first-series\/\",\"name\":\"That Animation Company Teams for Digital-First Series - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2025-12-04T15:49:11+00:00\",\"dateModified\":\"2025-12-04T16:40:21+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/that-animation-company-teams-for-digital-first-series\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/that-animation-company-teams-for-digital-first-series\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/that-animation-company-teams-for-digital-first-series\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"That Animation Company Teams for Digital-First Series\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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