{"id":30920,"date":"2025-11-26T10:21:45","date_gmt":"2025-11-26T15:21:45","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/malaysias-astro-licenses-super-boomi\/"},"modified":"2025-11-26T11:00:12","modified_gmt":"2025-11-26T16:00:12","slug":"malaysias-astro-licenses-super-boomi","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/malaysias-astro-licenses-super-boomi\/","title":{"rendered":"Malaysia\u2019s Astro Licenses Super BOOMi"},"content":{"rendered":"<p>Malaysia\u2019s Astro has picked up the exclusive rights to broadcast Up Studios\u2019 <em>Super BOOMi<\/em> across its TV and digital platforms, as well as lead on toy licensing and merchandising in the territory.<\/p>\n<p>\u201cAt Astro, we are deeply committed to offering content that entertains and enriches our younger audiences,\u201d said Putri Yasmin Megat Zaharuddin, VP of Astro\u2019s GenNext business. \u201cThat\u2019s why we\u2019re thrilled to welcome a leading international animation series, <em>Super BOOMi<\/em>, as part of the Astro lineup and introduce Malaysian viewers to this IP at our flagship Hello Putrajaya event, where families will have plenty of opportunities to engage with the brand. <em>Super BOOMi<\/em> has already captured hearts across Asia, and we\u2019re confident that this vibrant character and his imaginative world will inspire, entertain and enrich young minds here in Malaysia.\u201d<\/p>\n<p><em>Super BOOMi<\/em> centers on the tech genius bear BOOMi and tells stories about computer coding and AI, aiming to inspire kids to use technology as a creative tool. It was created by Trevor Lai, founder of Up Studios, with investment from Tencent Video. The show launched in Hong Kong on VIU TV this year.<\/p>\n<p>The series is represented by Vision Plus Entertainment, the rights management and distribution arm of Vision New Media.<\/p>\n<p>\u201cAstro is the perfect partner for Up Studios and Vision Plus Entertainment,\u201d said Min Lim, CEO of Vision New Media. \u201cIts huge reach and long-standing commitment to providing the best kids\u2019 viewing experience, where children can learn, play and grow with confidence, makes it an ideal home for <em>Super BOOMi<\/em>. When you add in its ability to develop brands in a meaningful way and engage directly with families at a range of major events such as its popular \u2018Home of Kids,\u2019 there really was no other company for us to work with!\u201d<\/p>\n<p>Lai added, \u201cThis amazing new deal demonstrates just why we partnered with Vision Plus Entertainment for the region. We knew that Min and the team would find us the best possible TV and licensing opportunities in Malaysia, and with Astro, they have helped ensure the <em>Super BOOMi<\/em> universe is in good hands as we continue to grow across Southeast Asia. We look forward to bringing <em>BOOMi<\/em> to millions of new fans in this new phase of growth for the franchise.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Malaysia\u2019s Astro has picked up the exclusive rights to broadcast Up Studios\u2019 Super BOOMi across its TV and digital platforms, as well as lead on toy licensing and merchandising in the territory.<\/p>\n","protected":false},"author":1412,"featured_media":30921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[3841,11724,11725,3645,11726,3646,11727],"class_list":["post-30920","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-astro","tag-min-lim","tag-putri-yasmin-megat-zaharuddin","tag-super-boomi","tag-trevor-lai","tag-up-studios","tag-vision-plus-entertainment","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Malaysia\u2019s Astro Licenses Super BOOMi - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/malaysias-astro-licenses-super-boomi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Malaysia\u2019s Astro Licenses Super BOOMi - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Malaysia\u2019s Astro has picked up the exclusive rights to broadcast Up Studios\u2019 Super BOOMi across its TV and digital platforms, as well as lead on toy licensing and merchandising in the territory.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/malaysias-astro-licenses-super-boomi\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-26T15:21:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-26T16:00:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2025\/11\/Astro-SuperBOOMi-1125.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/malaysias-astro-licenses-super-boomi\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/malaysias-astro-licenses-super-boomi\/\",\"name\":\"Malaysia\u2019s Astro Licenses Super BOOMi - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2025-11-26T15:21:45+00:00\",\"dateModified\":\"2025-11-26T16:00:12+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/malaysias-astro-licenses-super-boomi\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/malaysias-astro-licenses-super-boomi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/malaysias-astro-licenses-super-boomi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Malaysia\u2019s Astro Licenses Super BOOMi\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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