{"id":30896,"date":"2025-11-21T08:50:44","date_gmt":"2025-11-21T13:50:44","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2025-11-24T13:46:12","modified_gmt":"2025-11-24T18:46:12","slug":"bejuba-entertainments-tatiana-kober-mainframe-studios-tanya-green-on-its-andrew","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/bejuba-entertainments-tatiana-kober-mainframe-studios-tanya-green-on-its-andrew\/","title":{"rendered":"Bejuba!\u2019s Tatiana Kober & Mainframe\u2019s Tanya Green on\u00a0It\u2019s Andrew!"},"content":{"rendered":"

Providing children with quality programming has been Tatiana Kober\u2019s goal since she founded Bejuba! Entertainment more than 20 years ago. Today, as the company\u2019s president, she works with producers, assisting them with financing and distribution. She recently partnered with Mainframe Studios to offer international buyers the animated show It\u2019s Andrew!<\/em>, about a rhino adopted by magical unicorns. Kober and Mainframe\u2019s senior VP of development and current series, Tanya Green, tells\u00a0TV Kids<\/em>\u00a0about the show\u2019s important themes of problem-solving, belonging and being true to oneself. Kober also shares her view of the current kids\u2019 landscape and her overall strategy for Bejuba! Entertainment.<\/p>\n

TV KIDS:<\/strong>\u00a0What\u2019s been the strategy behind growing your company?
\nKOBER:<\/strong>\u00a0I started Bejuba! in 2003. I see us as a small-to-medium boutique because we\u2019ve built a good catalog over the years. I\u2019ve always strived to be a creator-friendly studio. We\u2019re an executive production\/distribution company. I help put financing together and scope creative that needs it. I work with experienced producers, like Mainframe\u2014I might just do third-party distribution, or I come on board if shows need financing from 0 to 100 percent.<\/p>\n

The goal has always been that if I put the financing together, I stay on board to handle distribution because it\u2019s a marriage, and it lasts a long time. Most of my producers stay with me and bring me new projects along the way. And we always have to pivot, as each project has different needs.<\/p>\n

TV KIDS:<\/strong>\u00a0Has financing become more complex in today\u2019s fragmented market?
\nKOBER:<\/strong>\u00a0The children\u2019s business has always been complicated, so I feel like we are ahead of the curve. But I think there are a lot of opportunities. I also teach an MFA program for distribution, acquisition and marketing. I tell the kids, This is a really, really hard time, but it\u2019s almost the most exciting time because we are the gatekeepers now, too. Yes, we still need broadcasters. But you can reinvent yourself. You can decide where you want your content, and if you can start on digital, where everybody is, and then grow it into something else, you can.<\/p>\n

So, one of our new strategies is brand-building. We\u2019ve partnered with merchandising and licensing expert Christina Sklavenitis, and we\u2019re growing brands through content. A lot of broadcasters are saying, We want [known] brands because we want to build the audience, and it\u2019s better if there is publishing [behind a show]. But we also know that originals really work as well. Look at\u00a0Bluey<\/em>\u00a0or\u00a0KPop Demon Hunters<\/em>. And Mainframe has\u00a0It\u2019s Andrew!<\/em>, a co-production with Pirate Size Productions, Mainframe Studios and Infinite Studios for ABC in Australia and CBC and SRC in Canada.<\/p>\n

TV KIDS:<\/strong>\u00a0What\u2019s the show about?
\nGREEN:<\/strong>\u00a0It\u2019s about a rhinoceros named Andrew who\u2019s been adopted into a family of unicorns. He lives in the magical world of Hornsby Downs. It\u2019s all about belonging, being truly yourself and finding solutions to problems using creativity, love, friendship and family. It\u2019s a happy, fun show that allows preschoolers to understand that being different is not just ok, it\u2019s rhin-awesome!
\nKOBER:<\/strong>\u00a0It\u2019s Andrew!<\/em>\u00a0came from an idea from Dan Nixon, who founded Pirate Size Productions. Mainframe came on board and brought CBC and SRC. Mainframe had the distribution rights and asked me if I would pick it up. I immediately fell in love with it, and we\u2019re getting a great response, too. It\u2019s for preschoolers; 3-6 upper preschool. The characters include Andrew\u2019s mom, Dasha\u2014very grounded but up for anything to be with him\u2014Captain Wonderful, the grandfather, and Andrew\u2019s friends, the fraternal twins Pegasus and Spark, and Dazzle.
\nGREEN:<\/strong>\u00a0Spark is on the spectrum, and it was important to us that her representation was accurate, so we partnered with Autism Awareness Australia to make sure we were being as thoughtful and accurate as we could with her character. We also partnered with an adoption consultant to help ensure we are representing adoption, being adopted and telling kids they are adopted in a way that is relatable, understanding and thoughtful.<\/p>\n

TV KIDS:<\/strong>\u00a0It\u2019s so important that kids from a young age don\u2019t feel \u201cothered.\u201d
\nGREEN:<\/strong>\u00a0That\u2019s what we want to do. Andrew is different from everyone else because he is not a unicorn. He has a horn, but he\u2019s not a unicorn. He is different, but his differences make him extra special. All of Hornsby Downs embraces who Andrew is, even though he is not a unicorn. We have stories where he\u2019s trying to do magic, but he can\u2019t. He\u2019s trying to levitate something, but he can\u2019t because he\u2019s not magical. But he comes up with solutions to problems using his creativity and his own way of looking at the world, which they don\u2019t see. It\u2019s a great way to show that being yourself is magical.
\nKOBER:<\/strong>\u00a0Eight episodes of the series have already been delivered, with SRC on board. We\u2019re going to be delivering in English and French. CBC starts airing in December this year and ABC next year. We\u2019re just launching, and we are already starting to get offers. I feel like people are beginning to want to buy again.<\/p>\n

TV KIDS:<\/strong>\u00a0And original ideas can cut through?
\nKOBER:<\/strong>\u00a0Yes.
\nGREEN:<\/strong>\u00a0It\u2019s Andrew!<\/em>\u00a0has a really different aesthetic; it\u2019s colorful, magical, whimsical and it stands out. The characters are so rich and relatable, and the stories are funny, warm and inviting, and I think that it will make kids come back to watch more.<\/p>\n

TV KIDS:<\/strong>\u00a0The general rule has always been that great stories and characters are the key. Regardless of how complicated the market has become, this rule still holds true, doesn\u2019t it?
\nGREEN:<\/strong>\u00a0Yes, I believe so. Kids really want something they can relate to. Characters that represent them in some way, that face issues that they do and have stories that matter to them. If you have a great character and a great story, you can fall in love with anything, right?<\/p>\n

TV KIDS:<\/strong>\u00a0And I think it\u2019s great that you\u2019re helping children.
\nKOBER:<\/strong>\u00a0That\u2019s why we\u2019re here!<\/p>\n

GREEN:<\/strong>\u00a0Kids are important, and showing them that they matter and that there is magic in the world!<\/p>\n","protected":false},"excerpt":{"rendered":"

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