Mattel has partnered with Martin Aquatic, American Resort Management and I-dentity Group for the development of five destination waterparks that will integrate the toy company\u2019s brands.<\/p>\n
\u201cMattel Wonder Indoor Waterparks will encompass many iconic Mattel brands that span generations of play, offering innovative water-based attractions and amenities in a dynamic new format for Mattel,\u201d said Julie Freeland, VP of global location-based entertainment at Mattel. \u201cWe are thrilled to collaborate with these exceptional industry leaders in waterpark development to create an experience where guests can connect with their favorite brands in an entirely new way.\u201d<\/p>\n
Each park will integrate brands such as Barbie and Hot Wheels across attractions ranging from lazy rivers and wave pools to waterslides. Orlando, Florida, is being targeted as the first of the five planned destinations.<\/p>\n
\u201cBlending our innovative experiential design with Mattel\u2019s family of brands is a dream come true,\u201d said Josh Martin, president and creative director of Martin Aquatic. \u201cWe look forward to inspiring that same sense of wonder for kids and adults alike as they cross the threshold into each Mattel Wonder Indoor Waterpark.\u201d<\/p>\n
\u201cAs experts in waterpark management and hospitality development, our team is primed to create truly memorable experiences at every Mattel Wonder Indoor Waterpark location,\u201d commented Rick Coleman, CEO of American Resort Management.<\/p>\n
Chris Schroeder, CEO of I-dentity Group, added, \u201cWe are excited to bring Mattel\u2019s incredible brands to a new entertainment destination. With Mattel\u2019s diverse portfolio of iconic properties, there is no limit to the energy and imagination each Mattel Wonder Indoor Waterpark will offer visitors.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Mattel has partnered with Martin Aquatic, American Resort Management and I-dentity Group for the development of five destination waterparks that will integrate the toy company\u2019s brands.<\/p>\n","protected":false},"author":1412,"featured_media":30885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[11699,11700,11701,11702,7365,271,11703,11704],"class_list":["post-30884","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-american-resort-management","tag-chris-schroeder","tag-i-dentity-group","tag-josh-martin","tag-julie-freeland","tag-mattel","tag-partners-martin-aquatic","tag-rick-coleman","pmpro-has-access"],"yoast_head":"\n