{"id":30849,"date":"2025-11-12T10:53:17","date_gmt":"2025-11-12T15:53:17","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/littlest-pet-shop-signs-youtubes-like-nastya-as-new-brand-partner\/"},"modified":"2025-11-12T10:53:43","modified_gmt":"2025-11-12T15:53:43","slug":"littlest-pet-shop-signs-youtubes-like-nastya-as-new-brand-partner-2","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/littlest-pet-shop-signs-youtubes-like-nastya-as-new-brand-partner-2\/","title":{"rendered":"Littlest Pet Shop Signs YouTube\u2019s Like Nastya as New Brand Partner"},"content":{"rendered":"<p>Hasbro\u2019s Littlest Pet Shop has signed popular YouTube child creator Like Nastya as a brand partner.<\/p>\n<p>Like Nastya is the world\u2019s most-watched child content creator, with over 409 million subscribers across 21 YouTube channels in 19 languages and more than 256 billion lifetime views. The partnership kicks off this month with a content series on Like Nastya\u2019s YouTube channel featuring Littlest Pet Shop toys.<\/p>\n<p>\u201cLike Nastya embodies everything Littlest Pet Shop stands for\u2014imagination, self-expression and the joy of scroll-stopping stories,\u201d said Maureen Dilger, VP of global brand marketing at Basic Fun! \u201cTogether, we\u2019re creating exciting opportunities to engage a new generation of fans while celebrating the long-time collectors who have loved this brand for decades.\u201d<\/p>\n<p>The Littlest Pet Shop toys were relaunched in 2024 under a licensing agreement with brand owner Hasbro and Basic Fun!<\/p>\n<p>\u201cLittlest Pet Shop has a remarkable legacy of sparking imagination and creativity for generations,\u201d said Marianne James, senior VP of global licensing at Hasbro. \u201cWorking with Like Nastya allows us to connect that legacy with today\u2019s digital generation in a way that celebrates both new fans discovering the brand and the passionate collectors who have helped keep it thriving.\u201d<\/p>\n<p>\u201cLittlest Pet Shop has always been about imagination and creativity\u2014two things I love bringing to my videos,\u201d said Like Nastya. \u201cI\u2019m so excited to partner with LPS to inspire kids everywhere to dream big and tell their own stories.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hasbro\u2019s Littlest Pet Shop has signed popular YouTube child creator Like Nastya as a brand partner.<\/p>\n","protected":false},"author":7389,"featured_media":30848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[166,7966,11678,4931,1207],"class_list":["post-30849","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-hasbro","tag-like-nastya","tag-littlest-pet-shop","tag-marianne-james","tag-youtube","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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