{"id":30781,"date":"2025-10-31T10:15:57","date_gmt":"2025-10-31T14:15:57","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/martin-krieger-on-studio-100-internationals-development-strategy\/"},"modified":"2025-11-04T17:09:49","modified_gmt":"2025-11-04T22:09:49","slug":"martin-krieger-on-studio-100-internationals-development-strategy","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/martin-krieger-on-studio-100-internationals-development-strategy\/","title":{"rendered":"Martin Krieger on Studio 100 International\u2019s Development Strategy"},"content":{"rendered":"

With a robust catalog that boasts cherished classics, established brands and a string of successful fresh ideas, Studio 100 International has honed its process for identifying projects worthy of adding to its slate. Martin Krieger, CEO, talks to TV Kids<\/em>\u00a0about what is guiding the company\u2019s strategy for development, the value of known IP today and more.<\/p>\n

TV KIDS:<\/strong>\u00a0What are the factors you take into consideration when choosing the projects you want to move into development?
\nKRIEGER:<\/strong>\u00a0The starting point is always the market. We carefully analyze which types of content are in demand and where gaps still exist. At the same time, every project must align with our core values: family-friendly entertainment, strong storytelling, cultural relevance and international appeal. It is also important to us to complement our existing portfolio rather than cannibalize it.<\/p>\n

Ultimately, we only pursue projects we truly believe in. Genuine passion translates into market success. What matters most are strong creative voices, partners who share our vision and brands with the potential to resonate across generations.<\/p>\n

TV KIDS:<\/strong>\u00a0Tell us about the development process itself. How do you work with the creator and other members of your team on story and character development?
\nKRIEGER:<\/strong>\u00a0Whether we are working with a studio or an individual creator, we believe that having a clear creative center is crucial. In that role, we support and guide that creative voice while ensuring the project aligns with market needs.<\/p>\n

A major advantage for us is our own production studio, Studio Isar Animation. We benefit from short communication paths, a highly skilled team and the ability to react quickly and flexibly to new ideas. We do also work closely with a number of international partners. Regular exchanges and in-person encounters, such as creative workshops or summits, help us shape a strong shared vision for the story and are especially valuable, as these often spark the best ideas.<\/p>\n

TV KIDS:<\/strong>\u00a0We hear a lot about the demand for known IP today. How much does the value of known IP weigh on your overall development process?
\nKRIEGER:<\/strong>\u00a0Demand for established brands has grown significantly. Broadcasters and platforms are increasingly seeking lower-risk content, which means our classics such as\u00a0Maya the Bee<\/em>,\u00a0Heidi<\/em>\u00a0and\u00a0Vic the Viking<\/em>\u00a0continue to play a central role for us.<\/p>\n

At the same time, the pool of existing IPs is limited. To drive innovation, it is therefore essential for us to invest in new concepts like the international preschool hit\u00a0Vegesaurs<\/em>, now airing in over 70 territories, or the\u00a0Maya the Bee<\/em>\u00a0spin-off\u00a0Arnie & Barney<\/em>, set to launch in early 2026. For us, whether a project is based on a heritage brand or a new concept, the foundation remains the same: strong storytelling and uncompromising quality.<\/p>\n

TV KIDS:<\/strong>\u00a0The needs of broadcasters and platforms change all the time. And kids, too! How do you stay current and ahead of trends as you\u2019re weighing what projects to take on?
\nKRIEGER:<\/strong>\u00a0We maintain close ties with broadcasters, streamers and distributors to anticipate shifts early and adapt our strategy accordingly. At the same time, we are convinced that the only way to truly stay ahead is to do something original. Anything else is merely following trends. That\u2019s why we deliberately take creative risks to drive innovation and develop unique concepts that stand out.<\/p>\n

TV KIDS:<\/strong>\u00a0Are you primarily developing in traditional feature-length or episodic formats, or are you playing in short-form, gaming or other ways to introduce a character or IP?
\nKRIEGER:<\/strong>\u00a0Traditional formats remain the foundation of our projects. But from the very beginning, we think about every brand in a cross-platform way.\u00a0Vegesaurs<\/em>, for example, not only lives as a TV series but also on its own YouTube channel featuring clips and sing-along videos. Together with FXFX Studio, we recently launched a Roblox experience for\u00a0Maya the Bee<\/em>, bringing her into the world of user-generated gaming content.<\/p>\n

We are open to projects conceived from the outset as short-form or gaming, as long as they expand the brand in a meaningful way and reach new audiences.<\/p>\n

TV KIDS:<\/strong>\u00a0We all know animation takes a long time; are there tools that your team is able to access now to help you iterate on ideas more quickly?
\nKRIEGER:\u00a0<\/strong>We use proven digital production tools such as previs, animatics and storyboards to make better creative decisions early and operate efficiently. In addition, we integrate AI-driven tools that automate repetitive tasks and enable smarter production planning\u2014freeing our creative talent to focus on storytelling and artistry.<\/p>\n

At the same time, we remain intentional in early development: exploring ideas, gathering market insights and refining concepts. By combining our artists\u2019 craft with the efficiency of new technologies, we deliver the high-quality content our partners and audiences expect, staying competitive in a fast-changing industry.<\/p>\n

TV KIDS:<\/strong>\u00a0What are you hearing from your broadcast and streaming clients about what their needs are on a commissioning front today?
\nKRIEGER:<\/strong>\u00a0In addition to strong demand for well-known IPs and family-friendly content, broadcasters and streamers have a very clear understanding of their audiences and know exactly which genres, formats and target groups they want to reach. On the streaming side, we see more openness to content that skews toward older audiences such as teens and young adults. Across all platforms, the key requirements remain the same: compelling storytelling, global relevance and high-quality productions that families can enjoy together.<\/p>\n","protected":false},"excerpt":{"rendered":"

The CEO of Studio 100 International talks\u00a0about what is guiding the company\u2019s strategy for development, the value of known IP today and more.<\/p>\n","protected":false},"author":290,"featured_media":30782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[15,21],"tags":[2085,749],"class_list":["post-30781","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-interviews","category-top-stories","tag-martin-krieger","tag-studio-100-international","pmpro-has-access"],"yoast_head":"\nMartin Krieger on Studio 100 International\u2019s Development Strategy - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/martin-krieger-on-studio-100-internationals-development-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Martin Krieger on Studio 100 International\u2019s Development Strategy - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"The CEO of Studio 100 International talks\u00a0about what is guiding the company\u2019s strategy for development, the value of known IP today and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/martin-krieger-on-studio-100-internationals-development-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-31T14:15:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-04T22:09:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2025\/10\/Studio100International_Martin-Krieger_Sep23.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"425\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/martin-krieger-on-studio-100-internationals-development-strategy\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/martin-krieger-on-studio-100-internationals-development-strategy\/\",\"name\":\"Martin Krieger on Studio 100 International\u2019s Development Strategy - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2025-10-31T14:15:57+00:00\",\"dateModified\":\"2025-11-04T22:09:49+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/martin-krieger-on-studio-100-internationals-development-strategy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/martin-krieger-on-studio-100-internationals-development-strategy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/martin-krieger-on-studio-100-internationals-development-strategy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Martin Krieger on Studio 100 International\u2019s Development Strategy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/author\/mdaswaniworldscreen-com\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Martin Krieger on Studio 100 International\u2019s Development Strategy - TVKIDS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/worldscreen.com\/tvkids\/martin-krieger-on-studio-100-internationals-development-strategy\/","og_locale":"en_US","og_type":"article","og_title":"Martin Krieger on Studio 100 International\u2019s Development Strategy - TVKIDS","og_description":"The CEO of Studio 100 International talks\u00a0about what is guiding the company\u2019s strategy for development, the value of known IP today and more.","og_url":"https:\/\/worldscreen.com\/tvkids\/martin-krieger-on-studio-100-internationals-development-strategy\/","og_site_name":"TVKIDS","article_published_time":"2025-10-31T14:15:57+00:00","article_modified_time":"2025-11-04T22:09:49+00:00","og_image":[{"width":640,"height":425,"url":"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2025\/10\/Studio100International_Martin-Krieger_Sep23.jpg","type":"image\/jpeg"}],"author":"Mansha Daswani","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mansha Daswani","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/worldscreen.com\/tvkids\/martin-krieger-on-studio-100-internationals-development-strategy\/","url":"https:\/\/worldscreen.com\/tvkids\/martin-krieger-on-studio-100-internationals-development-strategy\/","name":"Martin Krieger on Studio 100 International\u2019s Development Strategy - TVKIDS","isPartOf":{"@id":"https:\/\/worldscreen.com\/tvkids\/#website"},"datePublished":"2025-10-31T14:15:57+00:00","dateModified":"2025-11-04T22:09:49+00:00","author":{"@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad"},"breadcrumb":{"@id":"https:\/\/worldscreen.com\/tvkids\/martin-krieger-on-studio-100-internationals-development-strategy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/worldscreen.com\/tvkids\/martin-krieger-on-studio-100-internationals-development-strategy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/worldscreen.com\/tvkids\/martin-krieger-on-studio-100-internationals-development-strategy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/worldscreen.com\/tvkids\/"},{"@type":"ListItem","position":2,"name":"Martin Krieger on Studio 100 International\u2019s Development Strategy"}]},{"@type":"WebSite","@id":"https:\/\/worldscreen.com\/tvkids\/#website","url":"https:\/\/worldscreen.com\/tvkids\/","name":"TVKIDS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad","name":"Mansha Daswani","description":"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.","url":"https:\/\/worldscreen.com\/tvkids\/author\/mdaswaniworldscreen-com\/"}]}},"_links":{"self":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/30781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/users\/290"}],"replies":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/comments?post=30781"}],"version-history":[{"count":0,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/posts\/30781\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media\/30782"}],"wp:attachment":[{"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/media?parent=30781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/categories?post=30781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldscreen.com\/tvkids\/wp-json\/wp\/v2\/tags?post=30781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}