{"id":30712,"date":"2025-10-17T09:00:27","date_gmt":"2025-10-17T13:00:27","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2025-10-17T09:01:01","modified_gmt":"2025-10-17T13:01:01","slug":"mattel-expands-roblox-partnership","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mattel-expands-roblox-partnership\/","title":{"rendered":"Mattel Expands Roblox Partnership"},"content":{"rendered":"<p>Mattel has expanded its partnership with Roblox with plans to introduce new games based on the toy company\u2019s brands, beginning with a Monster High experience coming October 24, and increasing the availability of its brand via the License Manager.<\/p>\n<p>\u201cRoblox is one of today\u2019s most imaginative platforms, and this collaboration opens new ways for fans to experience Mattel\u2019s brands,\u201d said Ron Friedman, VP of Mattel Future Lab. \u201cWe\u2019re starting with Monster High, with more stand-alone experiences and engagement through the License Manager to follow. Together, we\u2019re creating worlds that seamlessly bridge physical and digital play.\u201d<\/p>\n<p>In the Monster High game, fans will be able to customize pet \u201cCreepanions,\u201d create elixirs in Frankie Stein\u2019s Alchemy Lab and join Clawdeen Wolf\u2019s pack.<\/p>\n<p>Additional Roblox experiences will follow, bringing brands such as Barbie, Hot Wheels, Masters of the Universe, UNO and more to life.<\/p>\n<p>Also, as first announced at the 2025 Roblox Developers\u2019 Conference, Polly Pocket and Street Sharks are now available on the Roblox License Manager and Licenses catalog. Matchbox and Rock \u2019Em Sock \u2019Em will become available soon.<\/p>\n<p>\u201cAt Roblox, we help brands spark connections with their communities through imaginative, immersive opportunities,\u201d said Stephanie Latham, VP of global brand partnerships and advertising at Roblox. \u201cWith Mattel bringing iconic properties like Monster High, Barbie, Hot Wheels and Polly Pocket to the platform through custom experiences, our License Manager and more, fans now have fresh ways to play, explore and engage with the stories they love\u2014proving how brands can reach next-generation audiences in meaningful and innovative ways.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mattel has expanded its partnership with Roblox with plans to introduce new games based on the toy company\u2019s brands, beginning with a Monster High experience coming October 24, and increasing the availability of its brand via the License Manager.<\/p>\n","protected":false},"author":1412,"featured_media":30715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[271,2346,5941,6843],"class_list":["post-30712","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-mattel","tag-monster-high","tag-roblox","tag-ron-friedman","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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