{"id":30660,"date":"2025-10-13T00:01:26","date_gmt":"2025-10-13T04:01:26","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/worldscreen.com\/"},"modified":"2025-10-13T13:16:58","modified_gmt":"2025-10-13T17:16:58","slug":"new-consumer-products-licensee-for-sam-julia","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/new-consumer-products-licensee-for-sam-julia\/","title":{"rendered":"New Consumer Products Licensee for Sam &amp; Julia"},"content":{"rendered":"<p><em>Sam &amp; Julia\u2014The Mouse Mansion<\/em> has signed on Hardicraft as a consumer products partner, with the company to introduce a global line of themed crochet kits.<\/p>\n<p>\u201cIt\u2019s always been our mission to make the Mouse Mansion a world that sparks imagination,\u201d said Ian Schaapman, CEO of The Mouse Mansion Company. \u201cWith Hardicraft, we\u2019ve found a partner who shares that passion for creativity, quality and joy. We can\u2019t wait for children and parents to start building their own <em>Sam &amp; Julia<\/em> projects at home.\u201d<\/p>\n<p>Marijke Boone, CEO of Hardicraft added, \u201cAt Hardicraft, we believe that every knot of yarn, every stitch, carries the power to connect\u2014to spark joy, to bring people together and to let imagination take shape in the hands of creative hearts. Partnering with <em>Sam &amp; Julia<\/em> means we can bring the warmth of the Mouse Mansion into homes around the world\u2014through kits that are beautiful, accessible and made with deep respect for craftsmanship and community. We\u2019re excited to join this journey, and we look forward to seeing how families everywhere will craft their own stories, one stitch at a time.\u201d<\/p>\n<p><em>Sam &amp; Julia\u2014The Mouse Mansion<\/em> will be attending Brand Licensing Europe (BLE).<\/p>\n<p>\u201cBLE is the perfect stage to showcase how our brand keeps growing,\u201d noted Jeannine Laf\u00e8bre, who works in global licensing and partnerships at The Mouse Mansion Company. \u201cThe collaboration with Hardicraft reflects our values\u2014authentic, playful and imaginative\u2014while opening up new ways for families worldwide to engage with <em>Sam &amp; Julia<\/em>.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sam &amp; Julia\u2014The Mouse Mansion has signed on Hardicraft as a consumer products partner, with the company to introduce a global line of themed crochet kits.<\/p>\n","protected":false},"author":1412,"featured_media":30695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[11540,11541,11542,10698,11543],"class_list":["post-30660","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-hardicraft","tag-ian-schaapman","tag-marijke-boone","tag-sam-julia","tag-the-mouse-mansion-company","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Consumer Products Licensee for Sam &amp; 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