{"id":30604,"date":"2025-10-09T10:42:24","date_gmt":"2025-10-09T14:42:24","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/banijay-kids-family-thesoul-publishing-team-for-ava-digger\/"},"modified":"2025-10-09T10:43:28","modified_gmt":"2025-10-09T14:43:28","slug":"banijay-kids-family-thesoul-publishing-team-for-ava-digger","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/banijay-kids-family-thesoul-publishing-team-for-ava-digger\/","title":{"rendered":"Banijay Kids &#038; Family &#038; TheSoul Publishing Team for Ava &#038; Digger"},"content":{"rendered":"<p>Banijay Kids &amp; Family and TheSoul Publishing are co-producing the new original IP <em>Ava &amp; Digger<\/em>, a digital-first 2D animated series set to debut on YouTube and streaming platforms later this year.<\/p>\n<p>\u201c<em>Ava &amp; Digger<\/em> is a fresh, funny and emotionally resonant series that really showcases the best of what our teams can do,\u201d said Dan Lewsey, global head of digital at Banijay Kids &amp; Family. \u201cCo-developed by Banijay Kids &amp; Family and TheSoul Publishing, both teams have put an incredible amount of heart, creativity and effort into shaping the show. A self-funded, digital-first IP is a strategic first for us, and we\u2019re excited by the opportunity to react in real-time to audience feedback, refine the direction of the show, and build a strong brand with a vibrant community around it.\u201d<\/p>\n<p>The new series follows the adventures of two animal friends living with their psychologist owner. Supported by an insight-driven, comprehensive rollout strategy, the approach to the series is designed to be agile and responsive, with adaptive content formats and storylines to reflect audience preferences and current trends as the show progresses.<\/p>\n<p>Banijay Kids &amp; Family will spearhead global distribution.<\/p>\n<p>\u201cThis co-production marks a natural evolution of our successful partnership with Banijay Kids &amp; Family,\u201d noted Jonathan Shrank, VP of streaming and content partnerships at TheSoul Publishing. \u201cTogether, we bring premium, cost-effective, high-quality production values, quick turnaround capabilities and a deep understanding of digital platforms and audience behaviors. This foray into adaptive content using viewer insights represents an excellent opportunity to innovate on a large scale, and it\u2019s exciting to be in the middle of a game-changing opportunity, extending our partnership to launch an original new show.\u201d<\/p>\n<p>Julia Rowlands, senior VP of co-productions, sales and acquisitions at Banijay Kids &amp; Family, added, \u201cCo-developing the series with TheSoul Publishing has been a fantastic experience. The series is built to thrive in today\u2019s fast-paced digital landscape, and the opportunity to take it to market with deep audience insights and an already engaged and growing community behind it gives us a real advantage. It\u2019s a fresh approach to IP development, and one that opens up exciting new possibilities for distribution and audience connection.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Banijay Kids &#038; Family and TheSoul Publishing are co-producing the new original IP Ava &#038; Digger, a digital-first 2D animated series set to debut on YouTube and streaming platforms later this year.<\/p>\n","protected":false},"author":1412,"featured_media":30605,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[11520,6621,8290,6726,10635,6728],"class_list":["post-30604","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-ava-digger","tag-banijay-kids-family","tag-dan-lewsey","tag-jonathan-shrank","tag-julia-rowlands","tag-thesoul-publishing","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Banijay Kids &amp; 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