{"id":30578,"date":"2025-10-08T09:00:27","date_gmt":"2025-10-08T13:00:27","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/tvkids\/"},"modified":"2025-10-08T09:01:10","modified_gmt":"2025-10-08T13:01:10","slug":"mattel-lines-up-mipcom-offering-2","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/mattel-lines-up-mipcom-offering-2\/","title":{"rendered":"Mattel Lines Up MIPCOM Offering"},"content":{"rendered":"<p>The Mattel Studios catalog for MIPCOM \u201creflects the breadth and strength of Mattel\u2019s portfolio,\u201d says Robbie Brenner, president and chief content officer.<\/p>\n<p>A third season of <em>Hot Wheels Let\u2019s Race<\/em>\u00a0continues to bring the beloved toy car brand to life with \u201chigh-octane storytelling,\u201d Brenner says.<\/p>\n<p>A new <em>Pingu<\/em> series, in development with Aardman, revives the iconic penguin character on-screen.<\/p>\n<p>Mattel Studios\u2019 slate also features a host of content from the<em> Thomas &amp; Friends<\/em> franchise.<\/p>\n<p>\u201cThese titles stand out because they combine purpose with longevity,\u201d Brenner says. \u201cEach has deep cultural recognition and built-In equity with audiences around the world. <em>Hot Wheels<\/em>, <em>Pingu<\/em> and <em>Thomas &amp; Friends<\/em> all deliver storytelling that transcends borders and connects across generations. They are part of Mattel\u2019s franchise flywheel, where content drives engagement across toys, consumer products, digital platforms and beyond.\u201d<\/p>\n<p>\u201cOur vision for Mattel Studios is to collaborate with leading creators to make standout-quality content based on Mattel\u2019s iconic brands,\u201d she adds.<\/p>\n<p>\u201cWe\u2019re looking forward to meeting with best-in-class collaborators and exploring bold new creative opportunities\u201d at MIPCOM this year, Brenner explains. \u201cWe\u2019ll also share more information on several exciting projects we\u2019ve been working on in the premium live-action TV space and beyond.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Mattel Studios catalog for MIPCOM \u201creflects the breadth and strength of Mattel\u2019s portfolio,\u201d says Robbie Brenner, president and chief content officer.<\/p>\n","protected":false},"author":1,"featured_media":30580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[8427,10999,3428,8423,409],"class_list":["post-30578","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-hot-wheels-lets-race","tag-mattel-studios","tag-pingu","tag-robbie-brenner","tag-thomas-friends","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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