{"id":30528,"date":"2025-10-01T10:15:39","date_gmt":"2025-10-01T14:15:39","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/bbc-studios-expands-bluey-licensing-program\/"},"modified":"2025-10-01T10:33:43","modified_gmt":"2025-10-01T14:33:43","slug":"bbc-studios-expands-bluey-licensing-program","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/bbc-studios-expands-bluey-licensing-program\/","title":{"rendered":"BBC Studios Expands Bluey Licensing Program"},"content":{"rendered":"

BBC Studios has continued to expand the Bluey<\/em> licensing program, with new opportunities to be presented at BLE across core and emerging categories, including fashion, FMCG, toys and books.<\/p>\n

\u201cBluey<\/em>\u2019s ability to resonate across generations is what makes it so special,\u201d\u00a0said Suzy Raia, executive VP of global consumer products at BBC Studios. \u201cAs we expand into new categories and continue to deepen the brand\u2019s presence across multiple markets, we\u2019re enabling fans of the series to engage with Bluey<\/em> in ways that go well beyond the screen while nurturing deep roots for a globally beloved brand.\u201d<\/p>\n

In the fashion and FCMG categories, recent partners include Converse, Pottery Barn Kids, Specsavers, Kellogg\u2019s, Yeo Valley, Hero, Childs Farm, Natures Aid, Colgate, Caresse Cosmetics, Danone, Goodies, SpaghettiOs, Wet Brush, Sassy Baby, Cotton on KIDS and many more.<\/p>\n

Toy partnerships continue to be made, with master toy partner Moose Toys\u2019 Bluey<\/em> range now launched in Japan via TOMY and LEGO Bluey sets releasing worldwide. Other new deals have been made with Mookie Toys, Malte Haaning, Smyths, Skillmatics, FlyBar and Asmodee.<\/p>\n

The continued expansion of the licensing program keeps up with the expansion of the series itself. Bluey<\/em> will soon launch in Turkey on Spacetoon TV T\u00fcrkiye, and Spacetoon International was appointed as the local licensing agent. Bluey<\/em> will also be entering Central Europe, where Neco Toys has been named distributor for Moose Toys\u2019 Bluey<\/em> range and Penguin Random House will partner with Isbank Cultural Publications for a publishing launch.<\/p>\n

\u201cWe\u2019re seeing extraordinary momentum for Bluey<\/em> across EMEA and Asia, with strong demand from both partners and audiences,\u201d said Andrew Carley, director of licensing for the U.K., EMEA and Asia at BBC Studios. \u201cThe brand\u2019s adaptability across cultures\u2014whether through local publishing, consumer products or live events\u2014is fueling an exciting next chapter of growth ahead of the 2027 movie release.\u201d<\/p>\n

Bluey<\/em>\u2019s cinema presence is also expanding, with Bluey at the Cinema: Let\u2019s Play Chef Collection<\/em> debuting in Spain and Poland and soon premiering in Germany, Italy, France and Benelux.<\/p>\n

To complement the Bluey: Let\u2019s Play Chef theme, Chefclub will be launching an exclusive kids\u2019 cooking range in 2026. The partnership also includes 16 Bluey<\/em>-themed videos that transform products into immersive family experiences.<\/p>\n

The live entertainment extensions are growing as well, with the first-ever Bluey<\/em> roller-coaster coming to CBeebies Land in spring 2026. Brisbane\u2019s Bluey\u2019s World, which opened in November 2024, has been extended through to March 2026. The stage show Bluey\u2019s Big Play<\/em> has already been seen by over 2 million people worldwide and will debut in Poland in November, followed by a return to the U.K., Ireland and Spain.<\/p>\n

Bluey<\/em> has continued to find success in publishing with master publishing partner Penguin Random House, and this year\u2019s slate includes a hardcover deluxe comic-style chapter book based on \u201cBluey: The Sign,\u201d Bluey: Wackadoo! Bluey Words<\/em> and Sounds Sound Book<\/em> and Bluey My Busy Books<\/em>. Plus, Bluey and Bingo\u2019s Christmas Cookbook<\/em>, A Big Pop-Up Book<\/em>, Let\u2019s Play Verandah Santa<\/em> and Bluey: First Ever Piano Book<\/em> are also coming.<\/p>\n

The gaming and music categories both remain strong, with gamers spending 3.3 billion minutes in 2024 playing the mobile game Bluey Let\u2019s Play!<\/em>\u00a0LEGO Bluey Mobile Game<\/em> hit one million downloads in its first month of launch. Next, Bluey<\/em> will come to life on Nex Playground through a motion-powered game. Regarding music, in July, Bluey<\/em>\u2019s songs reached one billion lifetime audio streams across all platforms. The brand released its first Christmas single, \u201cBluey Verandah Santa,\u201d which will be accompanied by a physical CD with four seasonal songs on November 7.<\/p>\n

\u201cThe success of Bluey<\/em>\u2019s publishing, music and gaming highlights how the brand has become part of entertainment culture on every level,\u201d\u00a0noted Stephen Davies, senior VP of global licensing at BBC Studios. \u201cWhether children are dancing to Bluey<\/em> songs, learning piano or playing in digital worlds, these touchpoints deepen the brand\u2019s connection with fans around the globe.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

BBC Studios has continued to expand the Bluey licensing program, with new opportunities to be presented at BLE across core and emerging categories, including fashion, FMCG, toys and books.<\/p>\n","protected":false},"author":1412,"featured_media":30529,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[9485,3671,2847,8191,7467],"class_list":["post-30528","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-andrew-carley","tag-bbc-studios","tag-bluey","tag-stephen-davies","tag-suzy-raia","pmpro-has-access"],"yoast_head":"\nBBC Studios Expands Bluey Licensing Program - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-expands-bluey-licensing-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BBC Studios Expands Bluey Licensing Program - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"BBC Studios has continued to expand the Bluey licensing program, with new opportunities to be presented at BLE across core and emerging categories, including fashion, FMCG, toys and books.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-expands-bluey-licensing-program\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-01T14:15:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-01T14:33:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2025\/10\/BBCStudios-BlueyLetsPlayChef-0925.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-expands-bluey-licensing-program\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-expands-bluey-licensing-program\/\",\"name\":\"BBC Studios Expands Bluey Licensing Program - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2025-10-01T14:15:39+00:00\",\"dateModified\":\"2025-10-01T14:33:43+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-expands-bluey-licensing-program\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-expands-bluey-licensing-program\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-expands-bluey-licensing-program\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BBC Studios Expands Bluey Licensing Program\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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