{"id":30492,"date":"2025-09-24T09:27:19","date_gmt":"2025-09-24T13:27:19","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/bulldog-licensing-takes-on-beddybyes-licensing\/"},"modified":"2025-09-24T09:48:22","modified_gmt":"2025-09-24T13:48:22","slug":"bulldog-licensing-takes-on-beddybyes-licensing","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/bulldog-licensing-takes-on-beddybyes-licensing\/","title":{"rendered":"Bulldog Licensing Takes on BeddyByes"},"content":{"rendered":"<p>Bulldog Licensing has been appointed as the manager for licensing and merchandising in the U.K. and Ireland for CBeebies\u2019 <em>BeddyByes\u00a0<\/em>in a deal made on behalf of Thunderbird Brands and Thunderbird Distribution.<\/p>\n<p>\u201c<em>BeddyByes<\/em> fills a real gap in the market for an engaging series designed to help very young children and their parents with sleep routines,\u201d said Rob Corney, CEO of Bulldog Licensing. \u201cAnd it\u2019s not just viewers who will welcome <em>BeddyByes<\/em> and its colorful and likable characters. This is a show that many broadcasters and streaming platforms have been waiting for\u2014one with a real point of difference that will also attract a wide range of licensees. We anticipate a great deal of excitement.\u201d<\/p>\n<p>The deal was made on behalf of Thunderbird Brands and Thunderbird Distribution, the show\u2019s consumer products brand manager and global media distributor, respectively.<\/p>\n<p><em>BeddyByes<\/em> is produced by JAM Media and is designed to soothe and calm children during the pre-naptime and pre-bedtime periods. It is supported by research from child development specialist Dr. Jacqueline Harding, who worked with the show\u2019s team to ground the series in sleep science.<\/p>\n<p>\u201c<em>BeddyByes<\/em> has been crafted and researched with enormous care to be a genuinely appealing addition to the sleeptime routine\u2014one that both entertains and soothes children and supports parents, with its heart, humor and fun,\u201d said Richard Goldsmith, president of global distribution and consumer products at Thunderbird Entertainment. \u201cWe are sure it will be welcomed by television platforms, parents and little ones alike, ushering in strong licensing opportunities across many categories.\u201d<\/p>\n<p>John Rice, CEO of JAM Media, added, \u201cWe&#8217;re delighted to partner with Bulldog Licensing to introduce <em>BeddyByes<\/em> to families across the U.K. and Ireland. From the outset, we wanted <em>BeddyByes<\/em> to feel like a warm, comforting blanket that kids could happily wrap themselves up in and parents can trust. We&#8217;ve crafted the series carefully, not only to gently ease children into bedtime but also to genuinely entertain and engage them along the way. With Bulldog\u2019s deep expertise and creativity, we&#8217;re excited to extend the joyful, reassuring world of <em>BeddyByes<\/em> into daily routines through products families will play with, enjoy and love.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bulldog Licensing has been appointed as the manager for licensing and merchandising in the U.K. and Ireland for CBeebies\u2019 BeddyByes\u00a0in a deal made on behalf of Thunderbird Brands and Thunderbird Distribution.<\/p>\n","protected":false},"author":1412,"featured_media":30493,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[9620,2892,494,844,1691,3079],"class_list":["post-30492","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-beddybyes","tag-bulldog-licensing","tag-cbeebies","tag-jam-media","tag-richard-goldsmith","tag-thunderbird-entertainment","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bulldog Licensing Takes on BeddyByes - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/bulldog-licensing-takes-on-beddybyes-licensing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bulldog Licensing Takes on BeddyByes - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Bulldog Licensing has been appointed as the manager for licensing and merchandising in the U.K. and Ireland for CBeebies\u2019 BeddyByes\u00a0in a deal made on behalf of Thunderbird Brands and Thunderbird Distribution.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/bulldog-licensing-takes-on-beddybyes-licensing\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-24T13:27:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-24T13:48:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2025\/09\/BulldogLicensing-BeddyByes-0925.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/bulldog-licensing-takes-on-beddybyes-licensing\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/bulldog-licensing-takes-on-beddybyes-licensing\/\",\"name\":\"Bulldog Licensing Takes on BeddyByes - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2025-09-24T13:27:19+00:00\",\"dateModified\":\"2025-09-24T13:48:22+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/bulldog-licensing-takes-on-beddybyes-licensing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/bulldog-licensing-takes-on-beddybyes-licensing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/bulldog-licensing-takes-on-beddybyes-licensing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bulldog Licensing Takes on BeddyByes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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