DeAPlaneta Entertainment celebrated its 25th anniversary during an event at Milan Licensing Day, where it reflected on its success and presented its new strategic directions.<\/p>\n
\u201cSince our inception with an Italian founding partner, Gruppo De Agostini, we have built a deep connection with Italy and its audience,\u201d said CEO Ignacio Segura de Lassaletta. \u201cItaly is not only a key market for us but also a creative partner with which we co-produce content. Our strength lies in building stories with an international vision while remaining deeply rooted in our culture, creativity and commitment to design excellence. Today, we are proud to say that DeAPlaneta Entertainment is undergoing a phase of growth and evolution as a production company, as well as in our exploration of new interactive formats, video games and FAST TV platforms.”<\/p>\n
\u201c2025 is a symbolic year for us: in addition to our anniversary, we are celebrating 50 years of Maya the Bee<\/em>, one of the most iconic IPs in our catalog,\u201d added Diego Ib\u00e1\u00f1ez Belaustegui, chief brand officer. \u201cStrong collaborations with international partners have allowed us to develop successful brands, such as Miraculous<\/em>. We are extremely proud of Milo<\/em>\u2019s journey as we approach the launch of its third season. We aim to replicate its global success with Magic Lilly<\/em> and the launch of the WonderPals<\/em> transmedia universe. We not only have offices across Europe and distribute content and licenses worldwide, but we also produce entertainment with top industry experts, building profitable and lasting relationships globally.\u201d<\/p>\n Gianluca Ferrara, head of Italy and international and head of toys, commented, \u201cWith the new titles we are presenting, we want to highlight what makes our approach unique: our tailor-made treatment of the IPs we manage. This approach is far from standardized, one-size-fits-all approaches. We have a strong territorial presence with offices and teams that are entirely and specifically dedicated to the Italian market. For us, this means combining aesthetics and content while focusing on the art of storytelling and attention to detail. This deeply Mediterranean and genuine spirit allows us to speak to a global audience with a unique, clear and recognizable voice.\u201d<\/p>\n During the event, DeAPlaneta Entertainment presents its flagship projects and latest developments, including the third season of Milo<\/em>, Miraculous<\/em>, WonderPals<\/em>, Magic Lilly<\/em>, Maya the Bee<\/em>, Heidi<\/em>, Goldrake<\/em> and Grendizer U<\/em> and La Casa dei Classici<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":" DeAPlaneta Entertainment celebrated its 25th anniversary during an event at Milan Licensing Day, where it reflected on its success and presented its new strategic directions.<\/p>\n","protected":false},"author":1412,"featured_media":30476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[6304,8708,10692,6923],"class_list":["post-30475","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-deaplaneta-entertainment","tag-diego-ibanez-belaustegui","tag-gianluca-ferrara","tag-ignacio-segura-de-lassaletta","pmpro-has-access"],"yoast_head":"\n