{"id":30445,"date":"2025-09-15T09:44:56","date_gmt":"2025-09-15T13:44:56","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/new-licensing-partner-signed-on-for-yu-gi-oh\/"},"modified":"2025-09-15T10:01:13","modified_gmt":"2025-09-15T14:01:13","slug":"new-licensing-partner-signed-on-for-yu-gi-oh","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/new-licensing-partner-signed-on-for-yu-gi-oh\/","title":{"rendered":"New Licensing Partner Signed for Yu-Gi-Oh!"},"content":{"rendered":"<p>Konami Cross Media NY has inked a licensing agreement with THE BEST PASTE. for a <em>Yu-Gi-Oh!<\/em>-branded hair paste collection.<\/p>\n<p>\u201cWe are pleased to introduce this fun and, should I say, \u2018hair-raising,\u2019 way for our fans to engage with the <em>Yu-Gi-Oh!<\/em> brand,\u201d said Jennifer Coleman, senior VP of marketing and licensing at Konami Cross Media NY. \u201cWe believe this is a partnership that can provide organic growth for each brand with a whole lot of creativity and fun for our fans.\u201d<\/p>\n<p>\u201cYugi&#8217;s fearless creativity and Kaiba&#8217;s sleek intensity have inspired fans for decades\u2014now that same energy can fuel your personal style,\u201d added Kristan Serafino, celebrity stylist and founder of THE BEST PASTE. \u201cWith these pastes, we&#8217;re not copying anime hair, we&#8217;re capturing that duelist spirit: whether you lean into Yugi&#8217;s wild passion or Kaiba&#8217;s sharp precision, it&#8217;s about wearing your confidence like a signature card.\u201d<\/p>\n<p>The collaboration builds on both companies\u2019 aim to appeal to the Gen Z and millennial audience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Konami Cross Media NY has inked a licensing agreement with THE BEST PASTE. for a Yu-Gi-Oh!-branded hair paste collection.<\/p>\n","protected":false},"author":1412,"featured_media":30446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[7885,4452,849],"class_list":["post-30445","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-jennifer-coleman","tag-konami-cross-media-ny","tag-yu-gi-oh","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Licensing Partner Signed for Yu-Gi-Oh! 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