Rocket Licensing has been tapped to manage U.K. and Ireland licensing for Magicbox\u2019s brand SuperThings.<\/p>\n
\u201cSuperThings continues to exceed expectations in the collectibles market, and its success has been further amplified by the storytelling magic that has brought the brand to TV and streaming platforms,\u201d said Andrea Manzanedo of Magicbox. \u201cThe brand is now perfectly positioned to inspire a wide range of products across multiple categories for fans around the world. We\u2019re thrilled to be partnering with Rocket Licensing in the U.K.\u2014true experts in brand extension\u2014to bring even more exciting SuperThings products to fans.\u201d<\/p>\n
The brand\u2019s story is that everyday objects transform into superpowered heroes and villains. Since the toys launched in 2018, there have been 12 series of collectibles that have sold in the hundreds of millions. Each series includes more than 80 characters at a variety of price points.<\/p>\n
The brand is already supported by a 360-degree marketing campaign and, in Spain, where Magicbox is headquartered, is popular at live shopping center events and through the touring Sing & Party Musical.<\/p>\n
A TV series launched in 2024, with a second season bowing this year. Confirmed TV partners are Clan, Panda +, Cartoonito, Gulli, Discovery and ITVX. A movie will be coming out in the summer of 2026.<\/p>\n
In the U.K., Rocket Licensing will be supporting a brand strategy that targets plush, puzzles, games, stationery, arts and crafts, party items, dress-up, back to school, books and magazines, apparel, home textiles, toiletries and more.<\/p>\n
Rob Wijeratna, joint managing director of Rocket Licensing, said, \u201cMagicbox is already strongly established in collectibles, and the SuperThings brand is perfectly positioned to expand into an even wider selection of categories. We\u2019re looking forward to strong U.K. licensee interest throughout the coming year as the brand\u2019s growing TV and online presence builds on the enormous success of the toy range.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Rocket Licensing has been tapped to manage U.K. and Ireland licensing for Magicbox\u2019s brand SuperThings.<\/p>\n","protected":false},"author":1412,"featured_media":30358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[11388,10527,11389,1986,8539],"class_list":["post-30355","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-andrea-manzanedo","tag-magicbox","tag-rob-wijeratna","tag-rocket-licensing","tag-superthings","pmpro-has-access"],"yoast_head":"\n