Australia\u2019s ABC Commercial has secured a deal with UYoung\u2019s UKIDS app, its first distribution agreement in China, for three preschool properties.<\/p>\n
\u201cBreaking into China is no easy feat,\u201d said Alex Zhou, content sales manager for Asia and MENA at ABC Commercial. \u201cIt is one of the most tightly regulated media markets in the world, with high expectations around content quality, educational value and cultural sensitivity.\u201d<\/p>\n
\u201cUKIDS\u2019 parent company, UYoung Media, is one of the most iconic distributors of children\u2019s content and IP management in China and a key contact for foreign programming,\u201d Zhou continued. \u201cTheir strong relationships with media platforms, combined with their 25 years of experience and deep market insight, were critical to making this happen. It\u2019s becoming more restrictive, but the fact our content is breaking through speaks volumes.\u201d<\/p>\n
Among the titles included in the deal are seasons four through seven of Ready, Steady, Wiggle!<\/em>, Wiggle & Learn<\/em> and Big Words, Small Stories<\/em>. UKIDS will localize the titles to be made available across China.<\/p>\n Seasons four and five of Ready, Steady, Wiggle!<\/em> and Big Words, Small Stories<\/em> will launch on UKIDS in mid-October. Seasons six and seven of Ready, Steady, Wiggle!<\/em> and Wiggle & Learn<\/em> will follow on January 1, 2026.<\/p>\n \u201cWe are delighted to have acquired this incredibly strong raft of shows to add to the high-quality content offering on our UKIDS app,\u201d said Clara Yang, VP of international business at UYoung. \u201cThe Wiggles<\/em> is one of the most enduring and anticipated children\u2019s programs worldwide, with music and performances loved by kids across generations. We are excited to bring this timeless program and experience to children in China. Parents are increasingly seeking programs that both educate and entertain, and UKIDS has become their primary destination for a carefully curated selection of English content, providing a truly immersive environment for language learning. These new titles will strengthen the UKIDS app as China\u2019s leading preschool animation platform and cement UYoung\u2019s position as the nation\u2019s leading kids and family entertainment company.\u201d<\/p>\n Kate Chiodo, CEO of The Wiggles<\/em>, said, \u201cIt\u2019s wonderful to see The Wiggles<\/em> reaching children and families in China through this partnership with UYoung and ABC Commercial. For over 30 years, we\u2019ve been sharing songs, stories and plenty of Wiggly fun with children around the world, and it\u2019s exciting to know that families in China will now be part of that journey. At the heart of what we do is helping children learn and grow through music and play, and we\u2019re proud that this spirit will now be enjoyed by a whole new audience.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Australia\u2019s ABC Commercial has secured a deal with UYoung\u2019s UKIDS app, its first distribution agreement in China, for three preschool properties.<\/p>\n","protected":false},"author":1412,"featured_media":30356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[634,10971,11384,11385,666,5415,1932],"class_list":["post-30353","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-abc-commercial","tag-alex-zhou","tag-clara-yang","tag-kate-chiodo","tag-the-wiggles","tag-ukids","tag-uyoung","pmpro-has-access"],"yoast_head":"\n