{"id":30266,"date":"2025-08-14T10:45:24","date_gmt":"2025-08-14T14:45:24","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/visional-pop-to-expand-quack-and-lola-ip\/"},"modified":"2025-08-14T11:23:47","modified_gmt":"2025-08-14T15:23:47","slug":"visional-pop-to-expand-quack-and-lola-ip","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/visional-pop-to-expand-quack-and-lola-ip\/","title":{"rendered":"Visional Pop to Expand Quack and Lola IP"},"content":{"rendered":"

Visional Pop has signed on to develop Atrium\u2019s animated characters Quack and Lola into a worldwide franchise through multi-platform content, consumer products and digital experiences.<\/p>\n

\u201cQuack and Lola represent the future of character IP\u2014born from the internet, beloved by a passionate community and ripe with storytelling potential,\u201d said Benjamin Grubbs, director of Visional Pop. \u201cAtrium has created something truly special, and their ability to connect with audiences on an emotional level is remarkable. We are thrilled to partner with them and leverage our expertise in franchise-building to bring Quack and Lola to an even wider global audience through new content and consumer products.\u201d<\/p>\n

Quack and Lola are a yellow duck couple known for their short-form video skits. The characters are discoverable on Instagram as @meetquack.<\/p>\n

The partnership is a key move for Visional Pop, which launched in May 2025 with the mission to identify and scale the next generation of animated hits from creator-led IP.<\/p>\n

\u201cThis partnership with Visional Pop marks a pivotal moment for Quack and Lola and the entire Atrium network,\u201d noted Supriyo Roy, CEO of Atrium. \u201cWe created Quack and Lola to spread joy and tell relatable stories, and the response has been beyond our wildest dreams. With Visional Pop’s team\u2019s track record in growing digital properties into global phenomena, we are confident that we have the perfect partner to help us expand their world while staying true to the characters’ charm and the community that loves them.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Visional Pop has signed on to develop Atrium\u2019s animated characters Quack and Lola into a worldwide franchise through multi-platform content, consumer products and digital experiences.<\/p>\n","protected":false},"author":1412,"featured_media":30268,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[11335,10957,11336,11337,10959],"class_list":["post-30266","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-atrium","tag-benjamin-grubbs","tag-quack-and-lola","tag-supriyo-roy","tag-visional-pop","pmpro-has-access"],"yoast_head":"\nVisional Pop to Expand Quack and Lola IP - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/visional-pop-to-expand-quack-and-lola-ip\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visional Pop to Expand Quack and Lola IP - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Visional Pop has signed on to develop Atrium\u2019s animated characters Quack and Lola into a worldwide franchise through multi-platform content, consumer products and digital experiences.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/visional-pop-to-expand-quack-and-lola-ip\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-14T14:45:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-14T15:23:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2025\/08\/1-VisionalPop-QuackandLola-0825.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/visional-pop-to-expand-quack-and-lola-ip\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/visional-pop-to-expand-quack-and-lola-ip\/\",\"name\":\"Visional Pop to Expand Quack and Lola IP - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2025-08-14T14:45:24+00:00\",\"dateModified\":\"2025-08-14T15:23:47+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/visional-pop-to-expand-quack-and-lola-ip\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/visional-pop-to-expand-quack-and-lola-ip\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/visional-pop-to-expand-quack-and-lola-ip\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Visional Pop to Expand Quack and Lola IP\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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