{"id":30265,"date":"2025-08-14T10:37:06","date_gmt":"2025-08-14T14:37:06","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/bbc-studios-lego-team-with-storytoys-for-bluey-mobile-game\/"},"modified":"2025-08-14T11:24:12","modified_gmt":"2025-08-14T15:24:12","slug":"bbc-studios-lego-team-with-storytoys-for-bluey-mobile-game","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/bbc-studios-lego-team-with-storytoys-for-bluey-mobile-game\/","title":{"rendered":"BBC Studios, LEGO Team with StoryToys for Bluey Mobile Game"},"content":{"rendered":"<p>BBC Studios and the LEGO Group have partnered with StoryToys to launch a mobile game that features characters, builds and props from LEGO\u2019s <em>Bluey<\/em> range of toys.<\/p>\n<p>The app will launch with four themed play packs\u2014Garden Tea Party, Go for a Drive, Beach Day and Around the House\u2014that each have a series of open-ended activities. New content will be added in future updates.<\/p>\n<p>The app will feature classic LEGO system bricks for ages 4-plus, including minifigurines, vehicles and props inspired by LEGO <em>Bluey<\/em> sets, as well as larger LEGO DUPLO bricks for younger players, with simplified builds and vehicles for early imaginative play.<\/p>\n<p>\u201cWe\u2019re genuinely thrilled to be working with <em>Bluey<\/em> for the first time,\u201d said Emmet O&#8217;Neill, chief executive of StoryToys. \u201cIt\u2019s such a special show, full of warmth, humor and imagination that really connects with families and encourages them to play together. That spirit is at the heart of what we do at StoryToys. We&#8217;re also really excited to be introducing LEGO system bricks into our apps for the first time, giving kids even more ways to build, create, and play.\u201d<\/p>\n<p>Michaela Edgerly Stovicek, head of the preschool audience at LEGO, commented, \u201cWe&#8217;re over the moon to bring the magic of <em>Bluey<\/em> and LEGO DUPLO and LEGO system bricks together in a way that sparks creativity and imagination for our little builders in a digital world created by StoryToys! With the LEGO <em>Bluey<\/em> app, every child can dive into a world of playful adventures, where learning and fun go hand in hand and magic happens at the click of fingertips. Build mode on!\u201d<\/p>\n<p>\u201cWe\u2019re delighted to bring together two of the world&#8217;s most beloved brands and to offer fans a whole new way to enjoy them,\u201d added Marina Mello, global director for gaming and interactive at BBC Studios. \u201cThis game blends imaginative brick-building with playful problem-solving and memorable moments from the show\u2014capturing the distinctive spirit of creativity and fun that defines both brands. A huge thank you to our fantastic partners at StoryToys, the LEGO Group and Ludo Studio.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BBC Studios and the LEGO Group have partnered with StoryToys to launch a mobile game that features characters, builds and props from LEGO\u2019s Bluey range of toys.<\/p>\n","protected":false},"author":1412,"featured_media":30267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[3671,2847,9185,10585,11334,9186,1417],"class_list":["post-30265","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-bbc-studios","tag-bluey","tag-emmet-oneill","tag-marina-mello","tag-michaela-edgerly-stovicek","tag-storytoys","tag-the-lego-group","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BBC Studios, LEGO Team with StoryToys for Bluey Mobile Game - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-lego-team-with-storytoys-for-bluey-mobile-game\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BBC Studios, LEGO Team with StoryToys for Bluey Mobile Game - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"BBC Studios and the LEGO Group have partnered with StoryToys to launch a mobile game that features characters, builds and props from LEGO\u2019s Bluey range of toys.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-lego-team-with-storytoys-for-bluey-mobile-game\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-14T14:37:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-14T15:24:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2025\/08\/1-BBCStudios-StoryToysLEGOGroupBluey-0825.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-lego-team-with-storytoys-for-bluey-mobile-game\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-lego-team-with-storytoys-for-bluey-mobile-game\/\",\"name\":\"BBC Studios, LEGO Team with StoryToys for Bluey Mobile Game - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2025-08-14T14:37:06+00:00\",\"dateModified\":\"2025-08-14T15:24:12+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-lego-team-with-storytoys-for-bluey-mobile-game\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-lego-team-with-storytoys-for-bluey-mobile-game\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/bbc-studios-lego-team-with-storytoys-for-bluey-mobile-game\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BBC Studios, LEGO Team with StoryToys for Bluey Mobile Game\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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