WildBrain CPLG has bolstered its location-based entertainment (LBE) team with the promotion of Evi Sari and the hiring of Danielle Tanton.<\/p>\n
Sari will serve as VP of global location-based entertainment, building on her track record in AsiaPac. Tanton will serve as director of location-based entertainment, experiential strategy and partnerships, for EMEA.<\/p>\n
Under Sari\u2019s leadership, the LBE team will continue to forge long-term partnerships that deliver branded experiences, with strategic retail and food and beverage concepts. Based in Shanghai, she will continue to report to Maarten Weck, executive VP of global partnerships and licensing at WildBrain.<\/p>\n
Tanton will spearhead the strategic growth of the LBE business in EMEA. She will be responsible for driving new commercial opportunities and forging regional partnerships across experiential formats for WildBrain\u2019s franchises, including Peanuts<\/em>, Teletubbies<\/em> and In the Night Garden<\/em>, as well as partner brand PLAYMOBIL. She will report to Sari.<\/p>\n Tanton joins from RWS Global, where she was responsible for driving business growth across experiential productions, cruise lines, theme parks and resorts. She has also held commercial roles in LBE, licensing and brand and creative development at Mattel, Paramount and Entertainment One. Prior to working at RWS Global, she was head of licensing at The Path Entertainment Group, responsible for sub-licensing Monopoly Lifesized, the SAW: Escape Experience and the Paddington Bear Experience into international markets.<\/p>\n \u201cLocation-based entertainment is a powerful way to bring brands to life and deepen fan engagement,\u201d Weck said. \u201cIt continues to be an integral part of our 360 strategy across content creation, audience engagement and global licensing. Evi has been pivotal in building our LBE business in AsiaPac, and her global leadership will be key as we scale this success across new markets. With Danielle\u2019s extensive experience bolstering our market-leading expertise, we\u2019re well-positioned to accelerate our growth in EMEA and beyond.\u201d<\/p>\n \u201cThere\u2019s real demand for brand experiences that become part of people\u2019s lives\u2014something they plan trips around, repeat with loved ones and share online,\u201d added Sari. \u201cAcross AsiaPac and EMEA, we\u2019re seeing audiences drawn to immersive experiences that are both true to franchises and tuned to local preferences. In this new role, I\u2019m excited to work with Danielle to drive our EMEA growth, while building on our momentum in AsiaPac. We\u2019re focused on driving long-term value for franchises through experiences that deliver \u2018glocal\u2019 strategy and quality execution.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" WildBrain CPLG has bolstered its location-based entertainment (LBE) team with the promotion of Evi Sari and the hiring of Danielle Tanton.<\/p>\n","protected":false},"author":1412,"featured_media":30231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[351,8301,7090,1156,5169],"class_list":["post-30227","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-danielle-tanton","tag-evi-sari","tag-maarten-weck","tag-wildbrain","tag-wildbrain-cplg","pmpro-has-access"],"yoast_head":"\n