Hidden Pigeon Company has entered an agreement that will see the Little Dot Studios U.S. team provide strategic and channel management services for the Mo Willems Workshop YouTube channel.<\/p>\n
\u201cHaving a strategic, global digital strategy that aligns with our franchise growth plans is critical to the rapid development of our IP, and Little Dot Studios is the perfect partner to help us reach, engage and win over even more fans on YouTube,\u201d said Karen K. Miller, president and CEO of Hidden Pigeon. \u201cWe\u2019re delighted to be working with their very talented team, who will help us manage the channel so that our content is presented in the most fun and entertaining way for kids, educators and families.\u201d<\/p>\n
The new alliance kicks off with the Back-to-School Global Takeover initiative on the YouTube Kids home page, which is running through August 14. The Mo Willems Workshop channel is featured prominently on the home page of the YouTube Kids app. The promotion includes a specially curated back-to-school playlist with nine videos featuring The Pigeon, Elephant & Piggie and Knuffle Bunny, aimed at supporting reading skills and social-emotional development. The takeover also marks the launch of localized videos for the Mo Willems Workshop channel, translated and dubbed for global markets with a read-along of Mo Willems\u2019 best-selling book The Pigeon Has to Go to School!<\/em><\/p>\n \u201cMo Willems\u2019s characters have a unique way of connecting with both kids and grown-ups\u2014they\u2019re funny, thoughtful and completely unforgettable,\u201d said Ben Arnold, senior VP of commercial operations at Little Dot Studios U.S. \u201cOur goal is to help Hidden Pigeon Company share that magic with even more families online and build a space where those stories can really come to life.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Hidden Pigeon Company has entered an agreement that will see the Little Dot Studios U.S. team provide strategic and channel management services for the Mo Willems Workshop YouTube channel.<\/p>\n","protected":false},"author":1412,"featured_media":30222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[11295,7715,3805,2469,5320,9858],"class_list":["post-30219","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-ben-arnold","tag-hidden-pigeon-company","tag-karen-k-miller","tag-little-dot-studios","tag-mo-willems","tag-mo-willems-workshop","pmpro-has-access"],"yoast_head":"\n