{"id":30173,"date":"2025-07-28T09:36:54","date_gmt":"2025-07-28T13:36:54","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/toysruss-kim-miller-olko-set-for-mipjunior-keynote\/"},"modified":"2025-07-28T09:38:15","modified_gmt":"2025-07-28T13:38:15","slug":"toysruss-kim-miller-olko-set-for-mipjunior-keynote-2","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/toysruss-kim-miller-olko-set-for-mipjunior-keynote-2\/","title":{"rendered":"Toys\u201cR\u201dUs&#8217;s Kim Miller Olko Set for MIPJunior Keynote"},"content":{"rendered":"<p>Kim Miller Olko, global CMO of Toys\u201cR\u201dUs and president of Toys\u201cR\u201dUs Studios, will deliver the opening keynote at MIPJunior this year.<\/p>\n<p>Miller Olko&#8217;s session is set for Saturday, October 11, and will touch on the evolution of the Toys\u201cR\u201dUs brand and its content strategy. She will also participate as a speaker at the first international edition of BrandStorytelling, running from October 13 to 14 at MIPCOM.<\/p>\n<p>\u201cToys\u201cR\u201dUs is boldly reimagining an iconic brand for a new generation,\u201d said Lucy Smith, director of MIPJunior and MIPCOM Cannes. \u201cWith Kim at the helm\u2014a globally renowned storyteller, visionary marketer, and architect of their forward-looking strategy\u2014they\u2019re not just evolving, they\u2019re setting a new benchmark. MIPJunior exists to spotlight exactly this kind of trailblazing thinking\u2014ideas that ignite creativity, foster unexpected partnerships, and meet kids wherever they\u2019re discovering content today. This session is unmissable for anyone shaping the future of kids\u2019 entertainment.\u201d<\/p>\n<p>\u201cAt Toys\u201cR\u201dUs Studios, we\u2019re co-producing with partners to develop content that resonates with kids and adults alike\u2014always grounded in the power and joy of play,\u201d said Miller Olko. \u201cThe global strength of the Toys\u201cR\u201dUs brand gives us the freedom to innovate, experiment, and create meaningful content from one of the most beloved and recognizable names in the world\u2014bringing that storytelling to life in our stores, online, across social channels and the big screen.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kim Miller Olko, global CMO of Toys\u201cR\u201dUs and president of Toys\u201cR\u201dUs Studios, will deliver the opening keynote at MIPJunior this year.<\/p>\n","protected":false},"author":290,"featured_media":30174,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[11242,3963,11168,3526,11243],"class_list":["post-30173","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-kim-miller-olko","tag-lucy-smith","tag-mipjunior-2025","tag-toysrus","tag-toysrus-studios","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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