{"id":30154,"date":"2025-07-24T10:01:12","date_gmt":"2025-07-24T14:01:12","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/q2-revenues-slip-at-mattel\/"},"modified":"2025-07-24T10:49:05","modified_gmt":"2025-07-24T14:49:05","slug":"q2-revenues-slip-at-mattel-2","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/q2-revenues-slip-at-mattel-2\/","title":{"rendered":"Q2 Revenues Slip at Mattel"},"content":{"rendered":"

Mattel’s second-quarter revenues fell by 6 percent to $1.02 billion, delivering a net profit in the period of $53 million.<\/p>\n

“Our second-quarter performance reflects operational excellence in the current macroeconomic environment as we continue to execute our strategy to grow Mattel\u2019s IP-driven toy business and expand our entertainment offering,” said Ynon Kreiz, chairman and CEO. “We achieved meaningful gross margin expansion, grew internationally and further progressed our entertainment slate. We are embracing technology and collaborating with world-class partners to bring our iconic brands to life in new ways to position Mattel for long-term success.”<\/p>\n

CFO Paul Ruh added: \u201cMattel’s adjusted EPS was the same as last year, despite global trade dynamics and timing shifts in retailer ordering patterns impacting our US business. We grew in action figures and vehicles, increased our POS, and repurchased more shares. We are confident in the power of our brand portfolio and our ability to navigate ongoing uncertainty. Our balance sheet is strong and we are executing in line with our capital allocation priorities to create long-term shareholder value.\u201d<\/p>\n

Weaker sales for Barbie were cited as a reason for the 19 percent decline in revenues from dolls, while the infant, toddler and preschool category saw revenues fall by 25 percent due to declines at Fisher-Price and Baby Gear & Power Wheels. The vehicles category was up by 10 percent, while action figures, building sets, games and other rose by 16 percent.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mattel’s second-quarter revenues fell by 6 percent to $1.02 billion, delivering a net profit in the period of $53 million.<\/p>\n","protected":false},"author":290,"featured_media":30155,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[271,2725],"class_list":["post-30154","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-mattel","tag-ynon-kreiz","pmpro-has-access"],"yoast_head":"\nQ2 Revenues Slip at Mattel - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/q2-revenues-slip-at-mattel-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Q2 Revenues Slip at Mattel - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Mattel's second-quarter revenues fell by 6 percent to $1.02 billion, delivering a net profit in the period of $53 million.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/q2-revenues-slip-at-mattel-2\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-24T14:01:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-24T14:49:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2025\/07\/YnonKreiz-Mattel-424.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/q2-revenues-slip-at-mattel-2\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/q2-revenues-slip-at-mattel-2\/\",\"name\":\"Q2 Revenues Slip at Mattel - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2025-07-24T14:01:12+00:00\",\"dateModified\":\"2025-07-24T14:49:05+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/q2-revenues-slip-at-mattel-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/q2-revenues-slip-at-mattel-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/q2-revenues-slip-at-mattel-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Q2 Revenues Slip at Mattel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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