Robbie Brenner, president of Mattel Studios and chief content officer, and Josh Silverman, chief franchise officer at Mattel, are set for a joint keynote at MIPCOM Cannes.<\/p>\n
The keynote, in the Palais des Festivals\u2019 Grand Auditorium on Tuesday, October 14, at 10:30 a.m., will explore how the toy giant is building upon its 80-year legacy through its expanding content slate across television, films and gaming experiences.<\/p>\n
\u201cMattel are true pioneers who have successfully transformed an 80-year legacy into a cultural cornerstone that resonates globally,” said Lucy Smith, director of MIPCOM Cannes and MIPJunior. “Through innovative, multi-touchpoint, multiplatform strategies and groundbreaking partnerships with distinctive storytellers, there is so much to learn from how Mattel does things. There isn\u2019t a single person from any area of the industry who won\u2019t benefit from hearing Robbie and Josh further unpack this approach and share some of their new plans.\u201d<\/p>\n
Brenner was recently elevated to lead television and film under Mattel Studios. As chief franchise officer, Silverman oversees an interconnected franchise ecosystem across strategic alliances, consumer products, publishing, music, location-based entertainment and digital games and experiences.<\/p>\n
\u201cTaking the stage at MIPCOM Cannes is the perfect opportunity to highlight how Mattel\u2019s storytelling is captivating audiences around the globe, pushing the boundaries of creativity, and crafting narratives that honor the rich legacy of our brands while forging entirely new paths forward,” Brenner said. “We are eager to engage with best-in-class partners at MIPCOM during an incredibly exciting time in our industry.”<\/p>\n
Silverman said: \u201cIt is a momentous time, in our 80th anniversary year, to be participating in MIPCOM Cannes and underscore Mattel\u2019s commitment to expanding our beloved IP across cutting-edge entertainment platforms\u2014wherever our fans play. It\u2019s an incredible space to share how we\u2019re redefining fan engagement through groundbreaking partnerships, immersive experiences, and next-level innovation.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Robbie Brenner, president of Mattel Studios and chief content officer, and Josh Silverman, chief franchise officer at Mattel, are set for a joint keynote at MIPCOM Cannes.<\/p>\n","protected":false},"author":290,"featured_media":30141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[7412,3963,271,10999,11223,8423],"class_list":["post-30136","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-josh-silverman","tag-lucy-smith","tag-mattel","tag-mattel-studios","tag-mipcom-2025","tag-robbie-brenner","pmpro-has-access"],"yoast_head":"\n