{"id":30093,"date":"2025-07-15T09:10:02","date_gmt":"2025-07-15T13:10:02","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/deaplaneta-to-rep-sesame-street-lm-in-cee\/"},"modified":"2025-07-15T09:49:54","modified_gmt":"2025-07-15T13:49:54","slug":"deaplaneta-to-rep-sesame-street-lm-in-cee-2","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/deaplaneta-to-rep-sesame-street-lm-in-cee-2\/","title":{"rendered":"DeAPlaneta to Rep Sesame Street L&#038;M in CEE"},"content":{"rendered":"<p>DeAPlaneta Entertainment has been tapped by Sesame Workshop to serve as the licensing agent for <em>Sesame Street<\/em> in Central and Eastern Europe.<\/p>\n<p>DeAPlaneta Entertainment will manage all merchandising, publishing, home video, audio and promotional licensing related to the Sesame Street brand in the region.<\/p>\n<p>Aleksandra Gawryszewska, head of sales for CEE, and Ewelina Plochocka, senior category manager, will lead the L&amp;M expansion of the beloved brand in the region, working in collaboration with Sonja Thernes, director of consumer products in Europe for Sesame Workshop.<\/p>\n<p>Diego Ib\u00e1\u00f1ez Belaustegui, chief brand officer of DeAPlaneta Entertainment, commented, &#8220;DeAPlaneta&#8217;s history with <em>Sesame Street<\/em> goes back more than 20 years and includes collaborations for television, licensing and even theme parks in countries such as Spain and Italy. We are delighted to extend our friendship to Poland and the CEE countries, which offer great potential for an evergreen brand with such a long tradition as <em>Sesame Street<\/em>.&#8221;<\/p>\n<p>Bernhard Gloeggler, VP and general manager for Sesame Workshop Europe, added: &#8220;We are thrilled with this new partnership with DeAPlaneta and to bring our beloved Sesame Street characters and joyful, playful learning to children in the region. CEE is one of the fastest-growing markets. With our expanded distribution footprint and DeAPlaneta\u2019s licensing expertise, this is the perfect moment to align forces.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DeAPlaneta Entertainment has been tapped by Sesame Workshop to serve as the licensing agent for Sesame Street in Central and Eastern Europe.<\/p>\n","protected":false},"author":290,"featured_media":30094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[9652,6304,8708,635,518],"class_list":["post-30093","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-bernhard-gloeggler","tag-deaplaneta-entertainment","tag-diego-ibanez-belaustegui","tag-sesame-street","tag-sesame-workshop","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DeAPlaneta to Rep Sesame Street L&amp;M in CEE - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/deaplaneta-to-rep-sesame-street-lm-in-cee-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DeAPlaneta to Rep Sesame Street L&amp;M in CEE - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"DeAPlaneta Entertainment has been tapped by Sesame Workshop to serve as the licensing agent for Sesame Street in Central and Eastern Europe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/deaplaneta-to-rep-sesame-street-lm-in-cee-2\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-15T13:10:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-15T13:49:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2025\/07\/Deaplaneta-Sesame-725-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/deaplaneta-to-rep-sesame-street-lm-in-cee-2\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/deaplaneta-to-rep-sesame-street-lm-in-cee-2\/\",\"name\":\"DeAPlaneta to Rep Sesame Street L&M in CEE - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2025-07-15T13:10:02+00:00\",\"dateModified\":\"2025-07-15T13:49:54+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/deaplaneta-to-rep-sesame-street-lm-in-cee-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/deaplaneta-to-rep-sesame-street-lm-in-cee-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/deaplaneta-to-rep-sesame-street-lm-in-cee-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"DeAPlaneta to Rep Sesame Street L&#038;M in CEE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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