Magic Light Pictures has expanded the licensing program for its brand The Gruffalo and Friends with new softline deals and renewals in the U.K.<\/p>\n
Character World Brands, an existing licensee, has taken new home and bedding rights in the baby and toddler category, following the success of its retail launch \u201cMy First\u201d in Boots earlier this year.<\/p>\n
Morrisons is set to launch a new clothing range for The Gruffalo and Friends in AW25, enhancing the brand\u2019s retail presence across the grocer category.<\/p>\n
Sainsbury\u2019s renewed its DTR license for a further three years.<\/p>\n
New clothing ranges will launch in Tesco and ASDA this year.<\/p>\n
Aykroyds & Sons\/TDP Textiles added toddler daywear and outerwear to their nightwear rights.<\/p>\n
Blues Group, which already holds babywear rights, acquired dress-up rights for the brand for its new dress-up division.<\/p>\n
Misirli also picked up new socks and hosiery rights.<\/p>\n
\u201cWe\u2019re excited to announce these enhanced licensing deals for The Gruffalo and Friends, along with our growing presence in grocery retail,\u201d said Jade Ferguson, licensing manager for the U.K. for Magic Light Pictures. \u201cThese developments underscore both the enduring popularity of the brand and the continued strength of our licensing program, as it continues to grow across new categories and everyday moments.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Magic Light Pictures has expanded the licensing program for its brand The Gruffalo and Friends with new softline deals and renewals in the U.K.<\/p>\n","protected":false},"author":1412,"featured_media":30039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[9339,4189,8466,11173],"class_list":["post-30023","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-jade-ferguson","tag-magic-light-pictures","tag-the-gruffalo","tag-the-gruffalo-and-friends","pmpro-has-access"],"yoast_head":"\n