{"id":29983,"date":"2025-06-27T06:27:35","date_gmt":"2025-06-27T10:27:35","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/new-lm-deals-for-totally-spies\/"},"modified":"2025-06-27T12:23:27","modified_gmt":"2025-06-27T16:23:27","slug":"new-lm-deals-for-totally-spies","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/new-lm-deals-for-totally-spies\/","title":{"rendered":"New L&#038;M Deals for Totally Spies!"},"content":{"rendered":"<p>Belt and accessories manufacturer Buckle-Down and collectibles company Youtooz are set to roll out new products inspired by Banijay Kids &amp; Family&#8217;s <em>Totally Spies!<\/em><\/p>\n<p>The deals were secured through U.S. agent CWA (Carlin West Agency). Buckle-Down will produce accessories, pet accessories and leather goods while Youtooz will release a special plush collection of the lead characters.<\/p>\n<p>Gulli has seen strong ratings gains for the show in its seventh season in France, landing 27 million viewers since May 2024.<\/p>\n<p>Beno\u00eet Di Sabatino, CEO of Banijay Kids &amp; Family and producer of <em>Totally Spies!<\/em>, said, \u201cWe\u2019re incredibly thankful to Gulli for being such a passionate partner in the <em>Totally Spies!<\/em> adventure. These phenomenal ratings confirm <em>Totally Spies! <\/em>is more than a series\u2014it\u2019s a cultural phenomenon that has never stopped inspiring kids (and grown-ups!) for nearly 25 years. The brand\u2019s power to connect across generations and platforms is simply extraordinary. Reaching over 26.5 million viewers and becoming the number one IP on Gulli\u2019s social platforms is both a great honor and a powerful encouragement for what lies ahead.\u201d<\/p>\n<p>Roubina Tchoboian, head of global licensing at Banijay Kids &amp; Family, added, \u201cThe <em>Totally Spies!<\/em> licensing program continues to demonstrate sustained growth across key markets. This momentum is reinforced by strong consumer demand, which is clearly reflected in the show\u2019s record-breaking ratings, giving licensees confidence to invest further in the brand.\u201d<\/p>\n<p>Season seven is produced by Zodiak Kids &amp; Family France with commissioning partners Gulli and Discovery Kids LatAm. Season eight is in production with Gulli and Warner Bros. Discovery EMEA.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Belt and accessories manufacturer Buckle-Down and collectibles company Youtooz are set to roll out new products inspired by Banijay Kids &#038; Family&#8217;s Totally Spies!<\/p>\n","protected":false},"author":290,"featured_media":29984,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[6621,3989,3198],"class_list":["post-29983","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-banijay-kids-family","tag-benoit-di-sabatino","tag-totally-spies","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New L&amp;M Deals for Totally Spies! - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/new-lm-deals-for-totally-spies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New L&amp;M Deals for Totally Spies! - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Belt and accessories manufacturer Buckle-Down and collectibles company Youtooz are set to roll out new products inspired by Banijay Kids &amp; Family&#039;s Totally Spies!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/new-lm-deals-for-totally-spies\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-27T10:27:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-27T16:23:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2025\/06\/TS7_Banijay-625.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mansha Daswani\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mansha Daswani\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/new-lm-deals-for-totally-spies\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/new-lm-deals-for-totally-spies\/\",\"name\":\"New L&M Deals for Totally Spies! - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2025-06-27T10:27:35+00:00\",\"dateModified\":\"2025-06-27T16:23:27+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/new-lm-deals-for-totally-spies\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/new-lm-deals-for-totally-spies\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/new-lm-deals-for-totally-spies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New L&#038;M Deals for Totally Spies!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/83da304c8bad8bfdb3edd7eb47cfe5ad\",\"name\":\"Mansha Daswani\",\"description\":\"Mansha Daswani is the editor-in-chief and associate publisher of World Screen. 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