{"id":29738,"date":"2025-06-02T10:24:24","date_gmt":"2025-06-02T14:24:24","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/deaplaneta-alpha-group-to-relaunch-bernard-brand\/"},"modified":"2025-06-02T11:08:18","modified_gmt":"2025-06-02T15:08:18","slug":"deaplaneta-alpha-group-to-relaunch-bernard-brand","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/deaplaneta-alpha-group-to-relaunch-bernard-brand\/","title":{"rendered":"DeAPlaneta &#038; Alpha Group to Relaunch Bernard Brand"},"content":{"rendered":"<p>DeAPlaneta Entertainment has partnered with Chinese licensing and merchandising company Alpha Group to jointly relaunch <em>Bernard<\/em>, also known as <em>Backkom<\/em>, globally.<\/p>\n<p>The agreement allows DeAPlaneta Entertainment, owner of all <em>Bernard<\/em>-related content previously produced by BRB International in the Western markets, to distribute both of the new seasons of the original series and future productions created around the brand outside of Asia.<\/p>\n<p>It also gives DeAPlaneta the global distribution rights in Western countries for the new animated feature film <em>Bernard: Mars Mission<\/em>.<\/p>\n<p>The Bernard brand is based on the dialogue-free animated series of the same name that follows a curious, clumsy polar bear. It is currently being broadcast worldwide in more than 180 countries through linear channels such as Disney Channel, Cartoon Network, Televisa, BBC, Televisi\u00f3n Espa\u00f1ola, KiKA, M6\/Gulli, Nickelodeon and Canal Panda, as well as VOD platforms such as Netflix, Prime Video, Rakuten and Hulu.<\/p>\n<p>\u201cBernard has achieved unparalleled global brand maturity,\u201d said Carlos Biern, content and media sales director at DeAPlaneta Kids &amp; Family. \u201cBoth DeAPlaneta Entertainment and Alpha Group are pleased to offer new content to the fans of this unforgettable character.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>DeAPlaneta Entertainment has partnered with Chinese licensing and merchandising company Alpha Group to jointly relaunch Bernard, also known as Backkom, globally.<\/p>\n","protected":false},"author":1412,"featured_media":29739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[2702,10992,10993,4689,10994],"class_list":["post-29738","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-alpha-group","tag-backkom","tag-bernard","tag-carlos-biern","tag-deplaneta-entertainment","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>DeAPlaneta &amp; 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