{"id":29568,"date":"2025-05-02T10:00:09","date_gmt":"2025-05-02T14:00:09","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/sanrio-extends-partnership-with-leomil\/"},"modified":"2025-05-02T10:00:18","modified_gmt":"2025-05-02T14:00:18","slug":"sanrio-extends-partnership-with-leomil","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/sanrio-extends-partnership-with-leomil\/","title":{"rendered":"Sanrio Extends Partnership with Leomil"},"content":{"rendered":"<p>Sanrio has extended its partnership with the footwear company Leomil until 2028 across EMEA, Indonesia and Russia.<\/p>\n<p>The renewed agreement gives Leomil the rights to develop more Hello Kitty and Friends footwear collections, which it has been producing for over 15 years.<\/p>\n<p>Sanrio has been operating since 1960 and first introduced its hit character Hello Kitty in 1975. Other characters included in the Hello Kitty and Friends universe are My Melody, Keroppi, Cinnamoroll and Kuromi.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sanrio has extended its partnership with the footwear company Leomil until 2028 across EMEA, Indonesia and Russia.<\/p>\n","protected":false},"author":1412,"featured_media":29569,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[9478,2021,877],"class_list":["post-29568","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-hello-kitty-and-friends","tag-leomil","tag-sanrio","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sanrio Extends Partnership with Leomil - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/sanrio-extends-partnership-with-leomil\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sanrio Extends Partnership with Leomil - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Sanrio has extended its partnership with the footwear company Leomil until 2028 across EMEA, Indonesia and Russia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/sanrio-extends-partnership-with-leomil\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-02T14:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-02T14:00:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2025\/05\/Sanrio-Leomil-0425.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/sanrio-extends-partnership-with-leomil\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/sanrio-extends-partnership-with-leomil\/\",\"name\":\"Sanrio Extends Partnership with Leomil - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2025-05-02T14:00:09+00:00\",\"dateModified\":\"2025-05-02T14:00:18+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/sanrio-extends-partnership-with-leomil\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/sanrio-extends-partnership-with-leomil\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/sanrio-extends-partnership-with-leomil\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sanrio Extends Partnership with Leomil\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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