{"id":29548,"date":"2025-04-29T10:14:44","date_gmt":"2025-04-29T14:14:44","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/bluey-books-top-3-million-sales-in-the-u-k\/"},"modified":"2025-04-29T10:14:54","modified_gmt":"2025-04-29T14:14:54","slug":"bluey-books-top-3-million-sales-in-the-u-k","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/bluey-books-top-3-million-sales-in-the-u-k\/","title":{"rendered":"Bluey Books Top 3 Million Sales in the U.K."},"content":{"rendered":"<p>The books based on BBC Studios\u2019 <em>Bluey<\/em> and published by Ladybird, an imprint of Penguin Random House Children\u2019s UK, have reached over 3 million sales in the U.K.<\/p>\n<p>The <em>Bluey<\/em> books made the top 20 preschool chart 51 weeks out of 2024 and hit the number one position six times. <em>Where\u2019s Bluey?<\/em> is a consistently best-selling title, with over 250,000 sold through TCM.<\/p>\n<p>Last month, Bluey celebrated World Book Day, which saw <em>Bluey\u2019s Little Book<\/em> become the best-selling WBD book of 2025, selling over 160,000 copies and spending four weeks as the overall number one book in the market.<\/p>\n<p>Ladybird\u2019s upcoming lineup of <em>Bluey<\/em> books includes <em>Meet Bluey\u2019s Family<\/em>, a second search-and-find title; <em>Let\u2019s Play Verandah Santa!<\/em>, a first Christmas lift-the-flap book; <em>Bluey and Bingo\u2019s Fancy Restaurant Cookbook<\/em>, which ties in with the brand\u2019s global theme for this year, Let\u2019s Play Chef; and the pop-up book <em>Bluey: A Big Pop-Up Book<\/em>.<\/p>\n<p>\u201c<em>Bluey<\/em> has captured the hearts of families across the world and the U.K. is no exception,\u201d said Jan Paterson, director of book and audio publishing at BBC Studios. \u201cThe outstanding book sales are a testament to the deep affection fans have for the brand. We\u2019re proud to work with Ladybird to bring<em> Bluey<\/em>\u2019s warmth, humor and playfulness into homes through books that parents and their children want to read again and again.\u201d<\/p>\n<p>Leanne Gill, publishing director for licensing at Penguin Random House Children\u2019s UK, added, \u201cWe\u2019re excited to be celebrating this incredible milestone of selling over 3 million <em>Bluey<\/em> books in the U.K. Adults and children alike love <em>Bluey<\/em> for its relatable, funny and heartfelt storytelling, which we\u2019re thrilled to be able to bring to life in our publishing across a range of formats, from engaging stories to playful interactive novelties and creative activity books. It\u2019s a joy to see so many of our books reaching families and helping them\u2014through the stories\u2014to navigate the ups and downs of childhood and family life. And we have the next million sales firmly in our sights, with plenty more innovative formats coming to market soon, from our gorgeous <em>A Big Pop-Up Book<\/em> to the hilarious <em>Puppets: Starring Unicorse<\/em> puppet book.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The books based on BBC Studios\u2019 Bluey and published by Ladybird, an imprint of Penguin Random House Children\u2019s UK, have reached over 3 million sales in the U.K.<\/p>\n","protected":false},"author":1412,"featured_media":29549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[3671,2847,10805,10806,10807,9159,10808],"class_list":["post-29548","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-bbc-studios","tag-bluey","tag-jan-paterson","tag-ladybird","tag-leanne-gill","tag-penguin-random-house-childrens-uk","tag-tcm","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bluey Books Top 3 Million Sales in the U.K. - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/bluey-books-top-3-million-sales-in-the-u-k\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bluey Books Top 3 Million Sales in the U.K. - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"The books based on BBC Studios\u2019 Bluey and published by Ladybird, an imprint of Penguin Random House Children\u2019s UK, have reached over 3 million sales in the U.K.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/bluey-books-top-3-million-sales-in-the-u-k\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-29T14:14:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-29T14:14:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2025\/04\/BBCStudios-BlueyBook-0425.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/bluey-books-top-3-million-sales-in-the-u-k\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/bluey-books-top-3-million-sales-in-the-u-k\/\",\"name\":\"Bluey Books Top 3 Million Sales in the U.K. - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2025-04-29T14:14:44+00:00\",\"dateModified\":\"2025-04-29T14:14:54+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/bluey-books-top-3-million-sales-in-the-u-k\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/bluey-books-top-3-million-sales-in-the-u-k\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/bluey-books-top-3-million-sales-in-the-u-k\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bluey Books Top 3 Million Sales in the U.K.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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