{"id":29536,"date":"2025-04-25T10:08:48","date_gmt":"2025-04-25T14:08:48","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/viewed-partners-with-smilehood-to-expand-plim-plim-reach\/"},"modified":"2025-04-25T12:52:49","modified_gmt":"2025-04-25T16:52:49","slug":"viewed-partners-with-smilehood-to-expand-plim-plim-reach","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/viewed-partners-with-smilehood-to-expand-plim-plim-reach\/","title":{"rendered":"VIEWED Expands Plim Plim Reach"},"content":{"rendered":"
VIEWED, a digital marketing and content monetization partner for brands in kids\u2019 media, has collaborated with Argentinean producer Smilehood to grow the reach of the YouTube series Plim Plim<\/em>.<\/p>\n The partnership will focus on extending Plim Plim<\/em>\u2019s reach in North America while continuing to expand its global impact through content distribution, YouTube channel management and digital brand growth.<\/p>\n Plim Plim<\/em>, the number-one Spanish-language kids\u2019 shows on YouTube, encourages children to lead with empathy, kindness and friendship.<\/p>\n \u201cAt VIEWED, we believe in the magic of childhood, and we\u2019re deeply passionate about supporting content that uplifts and empowers kids as they grow,\u201d said Terence Mbulaheni, founder and head of YouTube operations at VIEWED. \u201cPlim Plim<\/em> is everything we stand for: joy, curiosity and learning through play. We\u2019re honored to support Smilehood in bringing this incredible series to even more families around the world.<\/p>\n \u201cPlim Plim, the Kindness Hero, and his friends have touched the hearts of millions of families across Latin America by promoting kindness, empathy and positive values through joyful storytelling,\u201d commented Lizbeth Gonzalez, head of English content for Plim Plim<\/em>. \u201cWe\u2019re thrilled to bring that same spirit to English-speaking audiences. This collaboration with VIEWED represents an exciting step in strengthening Plim Plim<\/em>\u2019s presence on YouTube, as we continue to expand our global reach\u2014all while staying true to the emotional heart of the brand: inspiring children everywhere to grow with kindness, curiosity and connection.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" VIEWED, a digital marketing and content monetization partner for brands in kids\u2019 media, has collaborated with Argentinean producer Smilehood to grow the reach of the YouTube series Plim Plim.<\/p>\n","protected":false},"author":1412,"featured_media":29537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[10794,1773,10532,10522,10523],"class_list":["post-29536","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-lizbeth-gonzalez","tag-plim-plim","tag-smilehood","tag-terence-mbulaheni","tag-viewed","pmpro-has-access"],"yoast_head":"\n