Robert Roy, founder of the Youth Media Alliance (YMA), has passed away, with the organization remembering him as a \u201cstaunch advocate for quality youth content and a living archive of Canada\u2019s public broadcasting history.\u201d<\/p>\n
Roy founded the Children\u2019s Broadcast Institute (CBI) in 1974, which later became known as the Alliance for Children and Television (ACT) and eventually Youth Media Alliance (YMA). His mission was to improve the quality of programming for young audiences. \u201cHe firmly believed that television should uplift, inspire and reflect the richness of Canadian youth,\u201d the YMA said in a statement.<\/p>\n
Roy also played a key role at Radio-Canada during a transformative era, where he encouraged creators to innovate while respecting the intelligence and sensitivity of young viewers. \u201cThanks to his vision and support, iconic shows such as Bobino<\/em>, Bagatelle<\/em>, Alexandre et le roi<\/em> and G\u00e9nie en herbe<\/em> came to life, programs that combined imagination, rigor and a strong cultural identity,\u201d the YMA said.<\/p>\n Roy also authored a book retracing the organization\u2019s first 35 years, An Alliance Devoted to Kids\u201435 Years of History<\/em>.<\/p>\n \u201cThe YMA salutes the memory of a true pioneer,\u201d the organization said. \u201cHis dedication, humanism, and unwavering belief in the power of youth media will continue to inspire our community for years to come.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Robert Roy, founder of the Youth Media Alliance (YMA), has passed away, with the organization remembering him as a \u201cstaunch advocate for quality youth content and a living archive of Canada\u2019s public broadcasting history.\u201d<\/p>\n","protected":false},"author":350,"featured_media":29458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[9349,2397],"class_list":["post-29457","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-robert-roy","tag-youth-media-alliance","pmpro-has-access"],"yoast_head":"\n