{"id":29451,"date":"2025-04-10T09:26:50","date_gmt":"2025-04-10T13:26:50","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/epic-storyworlds-launches-new-roblox-initiative\/"},"modified":"2025-04-10T09:27:53","modified_gmt":"2025-04-10T13:27:53","slug":"epic-storyworlds-launches-new-roblox-initiative","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/epic-storyworlds-launches-new-roblox-initiative\/","title":{"rendered":"Epic Storyworlds Launches New Roblox Initiative"},"content":{"rendered":"<p>Epic Storyworlds is launching a new initiative called Fracterra, a collaborative and immersive world on Roblox that will bring multiple IPs and partners together to a single interactive experience.<\/p>\n<p>A first of its kind on Roblox, Fracterra will offer a futuristic virtual city where visitors can explore, interact and discover new worlds spanning youth IPs, toy brands, cultural experiences or the work of independent producers. The goal is to offer brand owners and independent creators international visibility among young audiences.<\/p>\n<p>Starting off the initiative, Epic Storyworlds is teaming up with Squeeze Productions to bring its animated slapstick comedy <em>Crack\u00e9<\/em> into Fracterra.<\/p>\n<p>Epic Storyworlds will also launch a virtual concert on Fracterra featuring the hit novelty song franchise <em>Gummy Bear<\/em>, which has accumulated over 25 billion views worldwide on YouTube.<\/p>\n<p>Epic Story Media (ESM), a sister company of Epic Storyworlds, is on the Fracterra platform with two integrations: Bubble&#8217;s Hotel and Slugterra Battle Arena. ESM\u2019s recently announced <em>Guiby the Super Baby<\/em>, an adaptation of the comic book series, will feature on Fracterra via a game integration ahead of the series\u2019 release.<\/p>\n<p>Steve Couture, CEO of Epic Storyworlds, said: \u201cWith 90 million daily users, Roblox provides a unique sandbox for global studios to showcase original content for kids. By pooling efforts, Fracterra is an extraordinary opportunity for creators to connect with their audience in a cost-effective way. We\u2019re proud to bring this unique vision to life and export our cultural brands\u2014and we\u2019re especially delighted to have Squeeze Production\u2019s lovable <em>Crack\u00e9<\/em> on board for this journey.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Epic Storyworlds is launching a new initiative called Fracterra, a collaborative and immersive world on Roblox that will bring multiple IPs and partners together to a single interactive experience.<\/p>\n","protected":false},"author":350,"featured_media":29452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[6690,10731,5941],"class_list":["post-29451","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-epic-storyworlds","tag-fracterra","tag-roblox","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Epic Storyworlds Launches New Roblox Initiative - 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