WildBrain has promoted Benjamin Bao to the newly created role of general manager of WildBrain China.<\/p>\n
Bao, previously VP of greater China for WildBrain CPLG, will expand his remit to drive business opportunities in the Asian country across the pillars of content creation, audience engagement and global licensing to accelerate the company\u2019s next stage of growth in the region.<\/p>\n
He will also continue to accelerate the growth of WildBrain CPLG\u2019s agency business in China and maximize commercial opportunities in the country for owned franchises and partner brands.<\/p>\n
Bao will continue to be based in Shanghai and report to Ben Peace, senior VP of commercial for the Asia Pacific, MENA and India at WildBrain CPLG. He will work closely with Maarten Weck, WildBrain\u2019s executive VP of global partnerships and licensing, to implement WildBrain\u2019s 360-degree pillars. He will also continue to work closely with Evi Sari, VP of location-based entertainment (LBE), who leads WildBrain CPLG\u2019s LBE business in China.<\/p>\n
\u201cBoth China and AsiaPac are rapidly growing and exciting areas of opportunity for us, and we have always taken a bespoke approach to strategy and execution that works hand-in-hand with cultural nuance and local market dynamics,\u201d Weck said. \u201cBen Peace\u2019s global vision and dynamic leadership for our overall AsiaPac business, coupled with Benjamin\u2019s wealth of local expertise and deep experience in the China market, makes for a highly complementary and effective duo to drive further growth across the region. We have big ambitions, and WildBrain\u2019s 360-degree capabilities are vital to maximizing opportunities for our owned franchises and partner brands globally.\u201d<\/p>\n
Bao added, \u201cAs we continue to focus on the growth of our business in China, I\u2019m looking forward to building on the incredible momentum we\u2019re seeing across the entire Asia region. WildBrain\u2019s 360-degree ecosystem is a truly unique offering, and we\u2019re committed to harnessing our capabilities to grow opportunities in China, underpinned by our team\u2019s unparalleled local knowledge and expertise.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
WildBrain has promoted Benjamin Bao to the newly created role of general manager of WildBrain China.<\/p>\n","protected":false},"author":1412,"featured_media":29257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[10592,7090,1156,10593,5169],"class_list":["post-29255","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-benjamin-bao","tag-maarten-weck","tag-wildbrain","tag-wildbrain-china","tag-wildbrain-cplg","pmpro-has-access"],"yoast_head":"\n