{"id":29201,"date":"2025-02-24T10:09:12","date_gmt":"2025-02-24T15:09:12","guid":{"rendered":"https:\/\/worldscreen.com\/tvkids\/animotion-expands-the-fixies-licensing-program-in-mena\/"},"modified":"2025-02-24T12:00:29","modified_gmt":"2025-02-24T17:00:29","slug":"animotion-expands-the-fixies-licensing-program-in-mena","status":"publish","type":"post","link":"https:\/\/worldscreen.com\/tvkids\/animotion-expands-the-fixies-licensing-program-in-mena\/","title":{"rendered":"Animotion Expands The Fixies Licensing Program in MENA"},"content":{"rendered":"<p>Animotion Media Group has partnered with BBM Licensing to expand the licensing opportunities for <em>The Fixies<\/em> across the MENA region.<\/p>\n<p>BBM Licensing will represent the series across various categories, including fast-moving consumer goods, toys, apparel, retail loyalty programs and more. It will also run promotional campaigns in territories such as the United Arab Emirates, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait, Egypt, Lebanon, Jordan, Iraq, Tunisia, Algeria and Morocco.<\/p>\n<p>The partnership will also pave the way for location-based entertainment, such as theme parks and interactive experiences.<\/p>\n<p>\u201cWe are excited to be working with BBM Licensing to grow <em>The Fixies<\/em> brand across international markets,\u201d said Julia Nikolaeva, general manager at Animotion Media Group. \u201cThis partnership will allow <em>The Fixies<\/em> to become a household name, as BBM Licensing\u2019s strategic expertise and market reach will help bring our characters to even more fans through exciting products, live events and promotions. We are especially thrilled that fans in the MENA region will soon have the opportunity to purchase products featuring their beloved characters, which is essential in extending brand engagement into the physical world.\u201d<\/p>\n<p>\u201c<em>The Fixies<\/em> is a strong and beloved brand with tremendous potential in the MENA region,\u201d noted Amer Bitar, CEO of BBM Licensing. \u201cWe are thrilled to partner with Animotion Media Group to expand the presence of <em>The Fixies<\/em> through licensing and merchandising opportunities. Our goal is to connect fans with high-quality products and experiences that bring their favorite characters to life beyond the screen.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Animotion Media Group has partnered with BBM Licensing to expand the licensing opportunities for The Fixies across the MENA region.<\/p>\n","protected":false},"author":1412,"featured_media":29204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":0,"footnotes":""},"categories":[21],"tags":[10565,9564,10566,9636,5314],"class_list":["post-29201","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-top-stories","tag-amer-bitar","tag-animotion-media-group","tag-bbm-licensing","tag-julia-nikolaeva","tag-the-fixies","pmpro-has-access"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Animotion Expands The Fixies Licensing Program in MENA - TVKIDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/worldscreen.com\/tvkids\/animotion-expands-the-fixies-licensing-program-in-mena\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Animotion Expands The Fixies Licensing Program in MENA - TVKIDS\" \/>\n<meta property=\"og:description\" content=\"Animotion Media Group has partnered with BBM Licensing to expand the licensing opportunities for The Fixies across the MENA region.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/worldscreen.com\/tvkids\/animotion-expands-the-fixies-licensing-program-in-mena\/\" \/>\n<meta property=\"og:site_name\" content=\"TVKIDS\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-24T15:09:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-24T17:00:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/worldscreen.com\/tvkids\/wp-content\/uploads\/sites\/9\/2025\/02\/AnimotionMediaGroup-TheFixies-0225-thumbresize.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"394\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jamie Stalcup\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jamie Stalcup\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/animotion-expands-the-fixies-licensing-program-in-mena\/\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/animotion-expands-the-fixies-licensing-program-in-mena\/\",\"name\":\"Animotion Expands The Fixies Licensing Program in MENA - TVKIDS\",\"isPartOf\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\"},\"datePublished\":\"2025-02-24T15:09:12+00:00\",\"dateModified\":\"2025-02-24T17:00:29+00:00\",\"author\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\"},\"breadcrumb\":{\"@id\":\"https:\/\/worldscreen.com\/tvkids\/animotion-expands-the-fixies-licensing-program-in-mena\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/worldscreen.com\/tvkids\/animotion-expands-the-fixies-licensing-program-in-mena\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/animotion-expands-the-fixies-licensing-program-in-mena\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/worldscreen.com\/tvkids\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Animotion Expands The Fixies Licensing Program in MENA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#website\",\"url\":\"https:\/\/worldscreen.com\/tvkids\/\",\"name\":\"TVKIDS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/worldscreen.com\/tvkids\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/worldscreen.com\/tvkids\/#\/schema\/person\/0da12602224807cc7b179b8405018deb\",\"name\":\"Jamie Stalcup\",\"description\":\"Jamie Stalcup is the executive editor of World Screen. 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